Latitude Beverage has launched Tequila Zarpado. A handcrafted premium Blanco Tequila, Zarpado was created in partnership with boutique distillery Cavas de Don Max and Master Blender Dan Becherano, whose family has been perfecting the art of Tequila-making for nearly four decades.
Tequila Zarpado is crafted from hand-harvested mature blue agave grown in the Los Valles region of Jalisco. Double-distilled in small batches, the Tequila delivers true craft quality at an everyday price point. The brand is described as, “A modern expression of traditional Tequila-making methods combined with the Becherano family’s award-winning practices, resulting in its signature smooth taste” Rich and flavorful, Zarpado offers an earthy sweetness balanced by warming spices and full-bodied agave flavor.
“In my family, Tequila-making is more than just a job, it’s a lifelong passion,” said Dan Becherano, Master Blender at Cavas de Don Max distillery. “We pour our hearts into each handcrafted batch of Tequila we make, and I cannot wait for people to get their hands on Tequila Zarpado so they can taste it for themselves.”
The Tequila was created with tradition in mind every step of the way, beginning with the label design by Joaquin Nava of Chihuahua, Mexico. Joaquin offers a contemporary take on ancient Aztec storytelling, brought to life by elaborate illustrations in rich gold and agave blue.
“It has been an honor to work with the Becherano family in Jalisco, Mexico and build a true partnership with Tequila Zarpado,” said Terry Lozoff, Spirits Director at Latitude Beverage. “While the Tequila shelves in the U.S. have grown substantially in the past few years, there really aren’t any new brands that are bringing this high quality of handcrafted, small-batch Tequila at an under $25 price point.”
It is priced at $24.99 and is launching in ten markets across the United States, including Colorado, Connecticut, Delaware, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, and Rhode Island.