NewsThe Famous Grouse Debuts “Sweeter” Whisky, The Famous One

The Famous Grouse Debuts “Sweeter” Whisky, The Famous One

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The Famous Grouse has released The Famous One, a sweeter rendition of their classic whisky blend.

Like the original, The Famous One is bottled at 40% ABV. It is described as having “all the classic complexity, smooth taste, quality and character of classic Grouse,” but–due to maturation in American oak barrels previously used for sherry and bourbon–it features a sweeter flavor profile with additional notes of vanilla, toffee, and fudge. The brand recommends serving it on the rocks, with soda, or as part of a cocktail.

“We wanted to create a blend that allowed people enjoying whisky for the first time to explore a softer, sweeter, flavour profile,” said Joakim Leijon, global brand director at The Famous Grouse. “The Famous One retains all the brand’s complexity and smooth texture but with the additional honeyed, citrus and vanilla characters it truly stands out on its own. The aim was to create a modern and more indulgent take on The Famous Grouse: one that is still perfect for sharing with friends but designed to be enjoyed in a range of smooth, sweet whisky serves.”

Neil Skinner, UK marketing director at Edrington UK, said: “Accelerated by the pandemic, e-commerce has become a crucial part of our business and this milestone launch – which will be the first Famous Grouse blend to be available exclusively online for an initial period – marks a new era for the brand. This will allow us to test the waters and gain insight into our customers’ new shopping habits as we look to the future.”

The Famous One is exclusively available on Amazon for £23 per 70cl bottle.

Last year, The Famous Grouse launched The Famous Lions, a limited-editions whisky that celebrates its role as official sponsor and whisky of the British and Irish Lions.

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