The Glenlivet has released a first look at its newly refurbished home. The Speyside distillery’s redesigned visitor center is set to reopen to the public after 18 months of extensive renovations.
Once open, it will offer immersive experiences celebrating the history of Speyside and the Glenlivet’s distilling heritage. It brings together a blend of innovative technologies, whisky tastings and exclusive bottlings to bring the distillery and its rich history to life. Visitors will be able to learn about the brand’s story and its whisky-making techniques, discover rare expressions from its archives, and could be among the first to trial a Glenlivet Cocktail Capsule.
“At The Glenlivet we believe in pushing boundaries and breaking tradition and this is certainly represented through this redesign,” said Linda Brown, The Glenlivet visitor experience manager. “I worked at the visitor experience when it was last refurbished 23 years ago, but this is something else.
“To tell the brand’s story in a truly authentic way, we have reinvigorated the original experience, striving to give whisky lovers the best possible time whilst visiting the distillery. We look forward to welcoming back our loyal fans, as well as new faces.”
For more information, head over to the brand’s official website.
Earlier this week, The Glenlivet introduced its Cocktail Capsule Collection in Hong Kong. With four unique flavours, the innovation promises to bring a whole new cocktail experience to the market.
Also this week, Gordon & MacPhail announced that this September it will be releasing the world’s oldest single malt Scotch whisky in partnership with Sir David Adjaye OBE. The forthcoming offering is an 80-Years-Old from Glenlivet Distillery.
In December, The Glenlivet launched its 12 Year Old Illicit Still Whisky. The new offering from the Speyside distillery is the first in a series of limited-edition Whiskies known as “The Original Stories” range, which celebrates “the brand’s passion and originality.”