The Lost Explorer Mezcal has announced expanded distribution across the United States by partnering with Infuse Spirits Group, which has built a distribution network spanning 34 states for their single-bottle infused vodkas and Broken Barrel Whiskey brands. As a part of the agreement, Infuse Spirits Group will lead U.S. sales for The Lost Explorer Mezcal, making inroads in 12 markets by the end of 2021.
“Working with The Lost Explorer Mezcal will open many doors for all brands involved,” said Seth Benhaim, founder of Infuse Spirits Group. “The undeniable popularity of Mezcal and the unique profile, quality and packaging of The Lost Explorer are perfect compliments to the vodka and whiskey brands we currently sell. There are so many great synergies between our two teams.”
Recently, The Lost Explorer Mezcal received Double Gold (Salmiana), Gold (Espadin) and Silver (Tobala) recognition from the San Francisco World Spirits Competition. The brand was also named Taste Master, the prestigious accolade of the best of the best across the tequila and mezcal category, at the Tequila & Mezcal Masters 2021.
“We’re thrilled to partner with Infuse Sprits Group to bring The Lost Explorer Mezcal to even more consumers across the country,” said The Lost Explorer Mezcal CEO Tanya Clarke. “As a new brand entering the growing Mezcal market and gaining recognition quickly, this partnership puts our sustainably-crafted and Oaxacan made Mezcal on the fast track for growth.“
In addition to its direct-to-consumer platform, The Lost Explorer Mezcal is now listed with a variety of e-commerce partners including Caskers.com, ReserveBar, and Mercado de Mezcal. It is also available in high-end retailers, restaurants and bar locations throughout California, including Gracias Madre, The Peninsula Hotel, Old Town Tequila, Farmshop, and Beverly Hills Liquor & Wine.
The Mezcal is now available in Mexico, the UK and US, and was created in partnership with award-winning Maestro Mezcalero Don Fortino Ramos and his daughter Xitlali.
For more information, check out the brand’s official website.
Last month, we caught up with CEO Tanya Clarke to learn more about the mezcal and how it’s become one of the hottest brands on the market.