The Macallan has unveiled The Red Collection, featuring its oldest ever Scotch Whisky, The Macallan 78 Year Old. The new set six-bottle set from the Speyside distillery’s can be purchased individually or as a whole.
One way to purchase The Macallan Red Collection is as part of the “artist’s label” six-bottle set, of which only two are being produced and only one will be sold. That set is going to auction via Sotheby’s and is expected to sell for between $250,000 to $1 million. The auction is set to take place in London on October 31, 2020.
“We are thrilled to partner with The Macallan to offer The Red Collection, alongside our second offering of The Ultimate Whisky Collection, as part of our inaugural Halloween Spirits sale,” said Jonny Fowle, spirits specialist for Sotheby’s. “This is the only opportunity for whisky collectors to own a truly special Red Collection set.”
Designed by Spanish artist and illustrator Javi Aznarez, The Red Collection isn’t some cash grab by The Macallan. In fact, the brand donated the bottles to City Harvest London—a charity that is redistributing surplus food to those in need during the COVID-19 pandemic—and the proceeds will be going to that good cause.
Singular bottles from The Red Collection can be purchased from the distillery’s “global network of domestic and travel retail outlets.” As for pricing, The Macallan 40 Years Old will go for $15,000, The Macallan 50 Years Old for $50,000, The Macallan 60 Years Old for $65,000, The Macallan 71 Years Old for $78,000, The Macallan 74 Years Old for $82,000, and The Macallan 78 Years Old, the brand’s oldest ever Whisky, for $87,000.
“Created from some of the world’s oldest and rarest casks, it is an incredible privilege to have crafted The Red Collection, the pinnacle of The Macallan’s portfolio,” Master Whisky Maker Kirsteen Campbell stated in the announcement. “It’s thanks to the foresight of previous custodians of The Macallan, who laid down and aged these extraordinary casks, that we have been able to curate such a remarkable selection of whiskies.” Or to put it another way, not only is patience a virtue, but it can also be quite lucrative.