Tito’s Handmade Vodka and William Murray Golf, the golf apparel line inspired by Bill Murray and his brothers, have announced the launch of their first-ever collaborative golf apparel line: Tito’s X William Murray Golf. The collection between the Austin-based brands represents their shared inclusive and laid-back approach to golf and life.
According to the National Golf Foundation, golf play increased by 14% in 2020 with 3 million new golfers entering the sport in that year. As golf continues to attract new audiences, William Murray Golf and Tito’s continue to infuse personality into the game with charismatic products that further open up the sport.
“Golf has become cross-generational and accessible, making it more enjoyable for all. It’s less about the score and more about the experience as the technical skill is no longer the requisite to play. Golf now goes beyond the green and has become more of a lifestyle,” says Brandon Barrett, Co-Founder and President of William Murray Golf. “William Murray Golf is about storytelling, and we are excited to collaborate on this collection to tell the unique story of Tito’s craftsmanship, quality and endless possibilities.”
The Tito’s and William Murray Golf collaboration also looks to give back as shoppers of the collection can also select a nonprofit of their choosing at checkout and Tito’s will donate all net proceeds of their purchase.
“Whether you’re a scratch golfer or 25 handicap, the one thing we can all agree on is that a Tito’s cocktail with your friends on the course makes for a better round,” said Frank Polley, VP of Trade Marketing at Tito’s Handmade Vodka. “As we continue to build out Tito’s golf programming, William Murray Golf is the course partner we always dreamed of. Similar interests, same sense of humor, and we both don’t take ourselves too seriously. If one brand needs a mulligan, the other won’t judge for taking another swing. We are playing best ball, after all.”
Each of the styles in the collection feature moisture-wicking, 4-way stretch material, and UFP50+ technology. From Bloody Mary’s and Transfusions, to tee’d up olive garnishes, the Recipe for Success button down features illustrations of the brands’ backstory and ones depicting the many ways you can enjoy Tito’s on or off the course. The Texas Icons men’s and women’s polos are a salute to the state where both companies began, emblazoned with the Lone Star State, longhorns and a variety of other Easter eggs. Men’s polos and button downs are priced at $85, and the women’s sleeveless polos are priced at $75.
The Tito’s X William Murray apparel line is available exclusively online at Tito’s online store and at the Love, Tito’s retail store in downtown Austin, TX. All net proceeds from the collection go directly to the purchaser’s choice of one of four Tito’s web and retail store beneficiaries: American Farmland Trust, Emancipet, Team Rubicon, or World Central Kitchen.