The Only Way is Essex star Amy Childs has partnered with Prosecco brand Liquid Diamond to launch Amy x Liquid Diamond white Prosecco. The new offering is set to hit shelves in time for Christmas.
Amy x Liquid Diamond offers flavors of apricot, apple and pear, all of which appear on the bottle’s label in the form of emojis, a tactic the brand is known for. The bottle itself is designed to emulate healing crystals. A portion of the profits, meanwhile, will be donated to support Mental Health First Aider Courses.
“I’m a huge Prosecco fan and when I saw and tasted Liquid Diamond I thought: ‘Oh my god, it’s the best Prosecco ever’. The bottle is stunning, so I know it will look great when I’m having drinks with the girls and add extra glamour to the bar I have in my garden,” said Amy Childs.
“We are so excited to partner with Amy,” commented Liquid Diamond co-founder Alex Green. “She’s a huge fan of Prosecco and knows a lot about it. She is rightly known for her glamour and this product is the Prosecco version of her. We are certainly eager to become the most popular drink in Essex but we also know that Amy and TOWIE have a huge national and even international appeal.
“We created Liquid Diamond to make award-winning, great-tasting wines more accessible. Wine brands often forget that the majority of consumers feel overwhelmed by the complicated descriptions on labels, which can take the enjoyment out of choosing a bottle. Our partnership with Amy will introduce new consumers to a quality, premium drinking experience and remind everyone how fun the experience of buying, gifting and sharing a bottle of Prosecco can be!”
Amy x Liquid Diamond Prosecco will be available from December onwards, launching initially on Liquid Diamond’s official website and on Amazon, as well as in selected Luxury Retailers, Bars and Clubs. Bottles are priced at £14.