Vera Wang has announced the launch of her own premium Italian Prosecco, PARTY. The new offering “embodies the Bright, FUN and Fashion-Forward side of the globally renowned Designer and Style Icon,” explains a press release.
“First and foremost, I am a Designer, but I am also an entrepreneur and brand builder,” says Wang. “I’ve dedicated my entire life to designing how people celebrate, and not just their weddings – from what they wear to how they entertain, from their tableaus and tablescapes, to how they live at home – and now, what they drink! PARTY is a natural extension of what I already do. Why prosecco? CELEBRATION! When I think of romance, fun, laughter, joy, friendship, I think of prosecco, it is the wine that personifies emotion and sheer happiness.”
Vera Wang helped shape every step of PARTY prosecco from grape to bottle. The bottle is a sleek matte silver with “PARTY” in neon yellow letters. The back of the bottle features an invitation to “PARTY” from Vera.
“This project involved input from my friends, family, even clients. A sort of family affair!”
To craft the prosecco, Vera Wang urned to the top winemaking region Piemonte, known for its sparkling wines, and to Araldica, producer of the best-selling Moscato in America. Led by second-generation winemaker Claudio Manera, it is one of Italy’s fastest-growing producers. Manera continues his father’s commitment to Italy’s winemaking traditions, preserving local varieties, protecting the environment, and valuing the characteristics of each wine.
“At Araldica we celebrate our roots, land and people, balancing our drive for innovation with respect to tradition,” explains Manera. “Vera Wang has our same philosophy, making this collaboration organic for us. This wine speaks to her fresh perspective, taste, passion and dedication to crafting a premium prosecco.”
Vera Wang PARTY is crafted from 100% Glera grapes and boasts aromas of apple and stone fruit, citrus notes and fresh acidity on the palate, with a soft and fruity finish.
Vera Wang PARTY is currently available and sells for $25.
For more information, head over to Vera Wang’s official website.
In February, Chopin Vodka and Vera Wang announced the release of a limited-edition collaboration – Vera Wang x Chopin vodka. The project between the luxury spirits brand and iconic designer launched this spring.