James Beard award-winning chefs Jody Williams and Rita Sod are bringing craft cocktails from their acclaimed West Village restaurant, Via Carota, to your home. The ready-to-pour Via Carota Craft Cocktails celebrate the spirits of the chefs and their kitchen.
Via Carota has garnered critical and popular acclaim for its elevated food and drinks in a setting of relaxed elegance. Frequented by New Yorkers and travelers from across the globe, Via Carota Craft Cocktails aim to bring the spirit of the restaurant to lovers of fine cocktails nationwide in a category-defining way.
The cocktail range was designed to be accessible while delivering the highest quality, and currently comprises six pours in bar cart-worthy packaging designed by the team at Stranger & Stranger. At launch, the portfolio will consist of three ready-to-pour recipe families with two cocktails each, with plans to expand over time:
- Negroni Family: Classic Negroni and White Negroni
- Bourbon-Based Cocktail Family: Old Fashioned and Signature Manhattan
- Martini Family: Espresso Martini and Signature Martini
“Via Carota is a love letter to the moments, big and small, that deserve to be celebrated,” said Jody Williams. “We work tirelessly in the restaurant to have our guests taste the soul, the culture, and the emotion infused into every bite of food and sip of a drink.”
“We’ve worked for years to perfect our recipes in the kitchen and behind the bar, and we’re honored that VCCC can take this inspiration and allow consumers to experience the finest craft cocktails, anywhere,” added Rita Sodi. “We hope you love the cocktails as much as we do.”
“Our vision with Via Carota Craft Cocktails is to allow people to enjoy the magic of a festive cocktail hour or the warmth of a dinner with friends…wherever life finds them,” said Chief Executive Officer, Bart Silvestro. “Working in the industry, I’ve had a front-row seat to watch the taste elevation of the American palate over the past two decades, from restaurants to wine and beer, and my team and I are energized by the opportunity to elevate the cocktail occasion as well.”
Via Carota Craft Cocktails are now available for $39 at the brand’s official website.