VIDE has announced that it is officially Climate Neutral Certified. VIDE joins other brands that have earned the standard by measuring and offsetting all of their 2020 carbon emissions and reducing future emissions.
Climate Neutral Certified is the leading consumer label designating carbon neutrality. It is carried by brands that have voluntarily stepped up to take responsibility for the greenhouse gas emissions generated in the production, operations, and shipping of their goods and services.
“VIDE Beverages and our other Climate Neutral Certified brands are leading the global shift to a net-zero economy by doing what all companies should be doing immediately: measuring, offsetting, and reducing their carbon emissions,” says Climate Neutral CEO Austin Whitman. “Our label helps consumers identify these brands. It’s a recognizable and trusted symbol that turns everyday purchases into meaningfully positive climate action.”
Climate Neutral’s certification is based on internationally recognized standards for carbon measurement, neutrality, and offsetting. Each brand must measure Scope 1, 2, and 3 cradle-to-customer greenhouse gas emissions for the prior calendar year. Then a brand must buy verified carbon credits to offset its entire footprint. This directs investment into critical carbon sequestration projects such as forest conservation, renewable energy, and carbon capture technologies. Finally, brands commit to a reduction action plan to cut future emissions within a 12-24 month timeline, reporting progress on those plans annually. All of the brand’s data is publicly available on Climate Neutral’s website. The process is repeated annually when companies must recertify.
In October, Olivia Culpo officially joined Vide Beverages as creative director. The former Miss Universe also joined the canned cocktail brand as an investor along with David Adelman, CEO of Darco Capital.In December, we sat down with Ryan Laverty, Co-Founder and CEO of Vide Beverages, to discuss how VIDE came into existence, what sets them apart, how Olivia Culpo became involved, and the future of canned cocktails.
For more information, head over to VIDE’s official website.