Villa Ascenti has added a second Gin to its lineup, Rosa. This is the first extension to the Italian brand’s range, which Diageo opened in May 2019.
Villa Ascenti Rosa is distilled with peaches, apricots, elderflower, hazelnut, achillea, Brachetto grapes and Tuscan juniper berries. It is made at the Villa Ascenti distillery in Santa Vittoria, Italy, where master distiller Lorenzo Rosso oversees production.
“I’m delighted to be sharing the newest addition to the portfolio, Villa Ascenti Rosa,” said Rosso. “We distil our gin using only the finest Italian ingredients to create a liquid of the highest quality and flavour. The flavour is also enhanced through copper distillation; the ripe peach and Brachetto grape distillate is perfectly balanced with Tuscan Juniper berries to offer a unique, subtly sweet, smooth and velvety finish. It is the ultimate gin to be shared and savoured with family and close friends who enjoy good food and good drinks.”
Bottled at 41% ABV, Villa Ascenti Rose is priced at RRP £35 ($45 USD) per 700ml bottle.
Diageo also added Christie Knight to the Diageo Reserve team of brand ambassadors, and she has been appointed Villa Ascenti’s brand ambassador for Great Britain.
“I’m thrilled to be the new GB Brand Ambassador and spokesperson for Villa Ascenti,” said Knight. “I have always been a big fan of gin; I love its versatility and the innovation in the category that has continued to evolve. It’s a privilege to be at the forefront of a brand that is so unique in taste. I am really excited to share the brand’s story which is rooted in Italian provenance and conviviality.”
She added, “Within the UK, there is a huge opportunity for the sector to further innovate and develop great tasting variants. Villa Ascenti Rosa is a prime example of this – it is a beautiful Italian gin, capturing the essences of its homeland distilled with ripe peaches grown in the hills of Piemonte, Italy.”