Volley has announced that it has appointed Breakthru Beverage Group to service the Arizona, South Carolina, and Florida markets. The tequila seltzer brand plans to roll out in several new markets within the coming months.
“This is an incredibly exciting year for the expansion of Volley and our distribution launches in the Arizona, South Carolina and Florida markets,” said Co-Founder, Christopher Wirth. “Volley’s mission is to provide consumers nationwide with the cleanest tequila seltzer on the market, and we’re proud to be doing just that alongside Breakthru Beverage. Together, we are able to bring our loyal and growing Volley fanbase in Arizona, South Carolina and Florida, an unmatched tequila-drinking experience, free of the added sugar, corn syrup and fake ‘natural’ flavorings that are found in most other hard seltzers.”
Volley launched in July 2020, stirring up the booming ready-to-drink category. Following success and local buzz on the East Coast and in various Southeastern markets, Volley’s founders, husband and wife duo Christopher Wirth and Camila Soriano, knew it was time to expand into Arizona, South Carolina, and Florida.
Volley is made with 100% blue agave tequila from the highlands of Jalisco, avoiding the harmful additives of “mixto” tequila and other malt liquors. Mixed with 100% organic fruit juice never from concentrate, Volley is available in four flavors: Zesty Lime, Spicy Ginger, Sharp Grapefruit and Tropical Mango. Enjoy Volley chilled from the can or on the rocks, and don’t forget to flip the can before serving to activate the organic juice that has settled at the bottom.
“Premium spirits-based seltzers are quickly expanding the consumer experience by offering exciting and flavorful innovations,” said Drew Levinson, Vice President, Supplier Business Development, Craft and Emerging Spirits, Breakthru Beverage Group. “The 100% blue agave, organic, tequila-based Volley is well positioned to capture this growing consumer preference.”
Volley is now available in New York, New Jersey, Georgia, Tennessee, Kentucky, Rhode Island, Massachusetts, Arizona, South Carolina, and Florida markets at a suggested retail price of $14.99 for a four can variety-pack or single flavor four-pack, or individually at $3.75 per 355ml can. Additionally, Volley ships nationwide through their new ecommerce platform.
We caught up with Volley back in January to discuss what’s really in a canned cocktail.