Volley has expanded its distribution and appointed M S Walker to service its new Massachusetts and Rhode Island markets. The hard seltzer brand plans to roll out in several new markets across the United States within the coming months.
“We’re so thrilled to be expanding the distribution of Volley across these three states. Massachusetts and Rhode Island are important markets for us as we have developed a very loyal fanbase throughout the East Coast and are so excited to now service those markets with on-the-ground availability,” said Co-Founder Camila Soriano. “We crafted Volley, to not only to be a flavorful, convenient tequila seltzer but also as a reminder to consumers that a canned cocktail should be as real as any cocktail you mix up at home. Volley is as real as it gets and we cannot wait for both our new and existing consumers in Massachusetts and Rhode Island to experience it!”
As the first hard seltzer of its kind crafted with only three clean ingredients and zero additives, Volley launched in July 2020, stirring up the booming ready-to-drink category. Following success in New York, New Jersey, Connecticut and many Southeastern markets, Volley’s founders, husband and wife duo Christopher Wirth and Camila Soriano, knew it was time to expand into Massachusetts and Rhode Island.
Volley is made with 100% blue agave tequila from the highlands of Jalisco, avoiding the harmful additives of “mixto” tequila and other malt liquors. Mixed with 100% organic fruit juice never from concentrate, Volley is available in four classic flavors: Zesty Lime, Spicy Ginger, Sharp Grapefruit and Tropical Mango. Volley is best enjoyed chilled from the can or on the rocks. Last year, we caught up with Christopher and Camila to discuss What’s really in a canned cocktail.
“As the RTD segment continues to explode, we are very excited to bring Volley into our portfolio,” says Bill Livingstone, Senior VP of M.S. Walker. “We are looking forward to getting Volley’s line of 100% blue agave-based seltzers into the hands of consumers as we head into the summer drinking season.”
Volley is now available in New York, New Jersey, Georgia, Florida, Tennessee, Kentucky, Massachusetts and Rhode Island markets for $14.99 per four can variety-pack or single flavor four-pack, or individually at $3.75 per 355ml can. Additionally, Volley ships nationwide through their new ecommerce platform.
