Moët Hennessy has established a partnership to exclusively bring WhistlePig to consumers in selected markets in Europe and Asia. As part of this partnership, the LVMH and Diageo-owned drinks company acquired a minority stake in the Vermont-based Rye Whiskey brand.
“The arrangement with Moët Hennessy marks a significant moment for WhistlePig,” says Jeff Kozak, CEO, of WhistlePig. “We could not be more pleased to align our brand with the leader in luxury wines and spirits. We are excited about the future collaboration with Moët Hennessy’s team in the international market.”
“We have long admired LVMH as a builder of amazing brands and products, and we have learned a lot from Moët Hennessy over the years” says Wilco Faessen, co-founder of WhistlePig. “There is a great portfolio fit, and, critically, our cultures are very much aligned in terms of patiently building our brands and business over time, with a focus on quality and a differentiated experience for our consumers and our customers. Formalizing this through an investment in the company plus a comprehensive route to market partnership internationally is another critical milestone in our journey.”
“We are convinced that WhistlePig fits very well with the rest of Moët Hennessy’s portfolio. This high quality and top-rated whiskey brand has done a remarkable job distinguishing itself among the emblematic and iconic craft distilleries in the United States with an ultra-premium standing in terms of identity, quality and price positioning,” says Philippe Schaus, President & CEO of Moët Hennessy. “We look forward to launch WhistlePig in various markets in Europe and Asia early next year. It is an exciting opportunity for our team to bring the WhistlePig brand and product portfolio to many of our most valued customers.”
Earlier this month, LVMH unveiled the latest addition to its Wine & Spirits division, Eminente Premium Cuban Rum. In October, Volcan de Mi Tierra added a Reposado Tequila to their range. The new premium offering is the latest addition to the Moët Hennessey-owned brand‘s prestigious collection of premium, hand-crafted Tequilas.