On May 1, William Grant & Sons will launch Batch & Bottle, a range of four pre-batched, ready-to-serve cocktails, featuring some of the company’s most iconic spirits brands. The bar-ready drinks will be available nationwide and come with three simple steps for serving: chill, pour, and garnish.
Batch & Bottle marks William Grant & Sons’ first major foray into the Ready-To-Drink (RTD) cocktail space. The initial offerings include the Monkey Shoulder Lazy Old Fashioned, the brainchild of Joe Petch, the Monkey Shoulder Global Ambassador; the Reyka Rhubarb Cosmopolitan, which leverages the Icelandic glacial vodka and unique ingredients to create a reimagined twist on the classic cosmopolitan; the Glenfiddich Scotch Manhattan, which includes the secret ‘Granny Gordon’s bitters’ recipe for a cocktail that cannot be replicated anywhere else in the world; and the Hendrick’s Gin Martini, created by Ms. Lesley Gracie, the Hendrick’s Master Distiller, in collaboration with five of the world’s best bars—Brujas, Nutmeg & Clove, Yaldy, Maybe Sammy, and Nauticus—to deliver a light, yet intriguingly complex flavor.
“As consumer drinking occasions continue to rapidly evolve, and as Ready-To-Drink cocktails continue to explode in popularity across the US, we want to arm our fans with elevated and exciting cocktail options from the iconic brands they already know and love,” said Paul Basford, William Grant & Sons US President and Managing Director. “As Master Distillers, industry leaders and cocktail aficionados, we know our spirits best, so we wanted to offer our expertise, batched for people to be able to finally enjoy bar quality cocktails at home, without the hassle. Batch & Bottle is uniquely positioned to meet consumers’ desires for premium quality drinks that they can share with their friends, with total ease of enjoyment.”
“The ready-to-drink category today offers consumers more choices than ever before, but none are doing what Batch & Bottle is: delivering full-proof, bar-quality drinks that look striking on any bar cart or dinner table and elevate a special evening with the perfect cocktail for any palate,” said Jared Currier, Brand Manager, Innovation at William Grant & Sons. “And the exceptional ease of service—just chill in advance, pour into your favorite glass and add a garnish—means that offering an incredible cocktail is finally as easy as opening a bottle of wine.”
More information on each of the four Batch & Bottle expressions is below:
- Monkey Shoulder Lazy Old Fashioned: An Old Fashioned should be no-nonsense. So what better malt for the job than one that’s made for mixing? The Monkey Shoulder Lazy Old Fashioned combines Monkey Shoulder Scotch Whisky’s rich, vibrant and smooth blend with bold, bespoke bitters and golden sugar to give imbibers a legendary Old Fashioned.
Recommended Serve: Chill and pour over ice. Garnish with an orange twist. - Glenfiddich Scotch Manhattan: The mighty Manhattan needs a mighty Scotch. So Batch & Bottle chose a bold contender: Glenfiddich Single Malt Scotch Whisky. This bright and balanced single malt soothes the sharp bitters and envelops the sweet vermouth, creating a cocktail both bold and delicate.
Recommended Serve: Chill and pour neat. Garnish with an orange twist. - Hendrick’s Gin Martini: The Hendrick’s Gin Martini is distilled with the unusual inclusion of cucumber and rose, and replete with undertones of floral, citrus and herbal curiosity. The Hendrick’s Gin Martini is light, yet intriguingly complex.
Recommended Serve: Freeze or stir over ice for extra chill. Garnish with a cucumber slice. - Reyka Rhubarb Cosmopolitan: Fans can plummet into adventurous Icelandic depths with this playful Reyka Rhubarb Cosmopolitan. The glacial Reyka Vodka, made of Iceland, mingles natural rhubarb, tangy blood orange and zingy fresh lime to create an eruption of Icelandic intrigue.
Recommended Serve: Freeze or shake over ice for extra chill. Garnish with a lime wedge.
Previously made available in the UK and Australia, Batch & Bottle will be available across the United States for $16.99 per 375ml bottle. Each Batch & Bottle cocktail contains a recommended four to five serves and cocktails range from 25% to 35% in ABV.
For more information, Batch & Bottle, head over to the brand’s official website.
