Woodford Reserve and Williams Sonoma have formed a new partnership to bring unique cocktail experiences to kitchens and homes across America. The partnership kicks off with a line of co-branded cocktail mixers, now available for purchase, in time to celebrate Bourbon Heritage Month.
The range of cocktail mixers include the Old Fashioned, Whiskey Sour and Mint Julep. Guests who visit the Woodford Reserve Distillery in Versailles, Kentucky may enjoy the signature cocktails onsite and purchase the mixers.
Additionally, Woodford Reserve and Williams Sonoma will be leading virtual online cocktail classes on September 15th and 29th where consumers will learn how to make the signature cocktails and hear about the history of bourbon from Assistant Master Distiller Elizabeth McCall. Additional products and experiences with the partnership will be announced in the coming months and years.
“Woodford Reserve was crafted to be enjoyed on its own or in delicious cocktails. I cannot think of a better partner than Williams Sonoma, which is known for bringing people together around food and drink,” Master Distiller Chris Morris said. “Both Woodford Reserve and Williams Sonoma strive to help people enrich life.”
The Old Fashioned, Whiskey Sour and Mint Julep cocktail mixers are now available at Williams Sonoma stores across the U.S., online the Williams Sonoma website, and at the Woodford Reserve Distillery in Versailles, Kentucky for $18.95 per 16 fl. oz. bottle.
In March, Woodford Reserve released its annual limited-edition, high-proof expression – Woodford Reserve Batch Proof 2021. The offering came just a couple weeks after the Kentucky-based brand released its 2021 Kentucky Derby bottle.
In January, Woodford Reserve released its 2021 expression of Double Double Oaked Bourbon. The Whiskey is part of the annual Master’s Collection series, which celebrates Master Distiller Chris Morris’ commitment to innovation and craftsmanship. The Whiskey is exclusively available at Woodford Reserve Distillery.
