Woodford Reserve unveiled a new lifestyle e-book created in collaboration with photographer Joshua Kissi: The Spirit of Style. The partnership represents the starting point the brand’s move into the lifestyle space.
A presenting sponsor of the world’s largest fashion show, The Kentucky Derby, Woodford Reserve recently partnered with GQ to host a Paris Fashion Week party at L’Avenue. The e-book continues this thought process by inviting consumers to experience Woodford Reserve through three areas: cocktails, lifestyle, and the historic distillery, accompanied by photography from Kissi.
“Whether it’s fashion and lifestyle photography – or distilling the perfect bottle of Woodford Reserve – good things take time,” said Woodford Reserve’s Master Distiller Elizabeth McCall. “And when they’ve reached their final form, it was always worth the wait.”
The Spirit of Style features looks behind the barrel and lens with personal interviews with both McCall and Kissi. ”I am excited to see the worlds of fashion and bourbon combine into one space,” McCall added. “These two are more alike than different, fashion goes beyond what you see and whiskey goes beyond what you taste.”
In addition to gorgeous photography, the e-book serves as a resource for bartenders seeking unique drinks to create with Woodford Reserve with a variety of cocktail recipes. It allows a new perspective on traditional bourbon cocktails, and consumers are able to follow along step by step to craft new unique cocktail recipes at home with easy download.
Based in Los Angeles, Kissi is a Ghanaian-American photographer, filmmaker, and storyteller who blends rich textures, vibrant colors, and diverse audiences to tell stories and challenge the world around him. Kissi is most known for building creative communities around diverse and stylish representation.
“Every part of us begins with a story and to be able to humanize the process of style through the craftsmanship of Woodford Reserve seemed like the perfect collaboration to bring to life,” said said Kissi. “Every detail. Every garnish. Variation of color. When people look at these photographs I want them to feel connected to how both worlds of spirits and style inspire and influence the other.”
Woodford Reserve’s The Spirit of Style is available for download via the brand’s official website.
In June, Woodford unveiled the 2023 edition of its annual high-proof expression, Woodford Reserve Batch Proof.