Worth Avenue is a yacht brokerage company founded by industry-leading professionals who share Yahyn’s passion for fresh, innovative ideas. Pierre Rogers, CEO and Founder of Yahyn, stated that “wine and yachting have a long history going back centuries with the christening tradition of breaking a bottle of champagne with every new boat. This new partnership is a perfect blend of exclusivity and opulence.”
Worth Avenue helps individuals find luxurious one-of-a-kind yachting experiences, and Yahyn will deliver personalized wine recommendation services for anyone onboard. The Worth Avenue partnership highlights the continued expansion of Yahyn’s sommelier service (Y-Somm) by allowing yacht owners, charters, and crew chefs the convenience of connecting directly with a top world sommelier for wine pairings and customized recommendations.
Earlier this month, Yahyn launched the world’s first non-fungible token (NFT) for wine allocations, granting wine enthusiasts an opportunity to create digital assets that are representative of their wine collection. Marketing Director Jack Ambriz stated, “I along with my team believe that this is a great opportunity for the wine industry to embrace change and adapt to the future, especially for luxury wine brands. Imagine buying your allocation through an NFT, and if you decide to crack your bottles open, you still have the digital asset to hold to your collection. That would be awesome, not to mention being able to own part of the vineyard’s story through art, or giving wine auctions a new way to raise money to charities.”
“Yahyn is a tech first wine platform and NFTs represent a fundamental shift with how we as wine lovers interact with wine in the future,” said Rogers. “This emerging technology has the power to transform the commerce that artists and wine makers earn.”
Whether it is the discovery of new vineyards, a match based on your wine palate preferences, or an elevated opulent experience, “Yahyn is committed to continue driving value to its community,” says the brand.
For more information, check out Yahyn’s official website.