Belvedere has announced partnerships with Kwame Onwuachi, Maxwell Osborne, and Original Rose, to celebrate the launch of Belvedere Organic Infusions and bring nature to New York City.
Belvedere partnered with these three sustainably-minded game-changers from various walks of life to launch the new range via an exclusive interactive set of greenhouse installations: Kwame Onwuachi focused on eliminating food waste, Maxwell Osborne recently launched a sustainable basics line called Version Tomorrow, and Original Rose focused on small-batch goods and upcycled materials.
This range of organic flavored vodkas represents Belvedere’s first USDA-certified organic offering. The Belvedere Organic Infusions range is crafted using only real ingredients, which are farmed with no artificial pesticides, additives, or chemicals. Each new flavor was created with multi-layered combinations of all-natural fruit and botanical infusions.
“We launched Belvedere’s Made With Nature Platform in 2020 to deliver new and exciting yet natural products to a more conscious consumer,” said Allison Varone, VP, Emerging Brands at Moët Hennessy. “With the launch of Belvedere’s Organic Infusions, we are taking that a step further by offering our consumers an incredible way to experience nature in NYC and enjoy these new offerings.”
The interactive greenhouse structures, designed to celebrate the launch of this range, will be housed at Elizabeth Street Gardens. This immersive experience will celebrate the release of Belvedere’s new organic flavor innovations and in tandem raise awareness for the protection of the magical green space. Each structure will be uniquely designed by Onwuachi, Osborne, and Original Rose, and inspired bythe new Organic Infusions flavors:
Blackberry, Lemongrass With An Hint Of Sage: a rich texture of ripe blackberries and fragrant sage with notes of peppery lemongrass and vanilla.
Lemon, Basil With A Touch Of Elderflower: a succulent texture with lemon tart and herbaceous basil, followed by floral elderflower and juicy Muscat grapes.
Pear, Ginger With A Drop Of Linden Honey: a luscious mouthfeel of juicy pear, warm spiced ginger and rich set honey.
Belvedere Organic Infusions are now available for purchase in-store in California, Florida, New Jersey, New York, Ohio, and Texas for $36 per 750ml bottle.
For more information, head over to the brand’s official website.
