Campari has launched its Ready to Serve Negroni. Recently ranked as the No. 1 best-selling international classic cocktail in Drinks International’s 2022 report, the Negroni has become a staple among mixologists and on cocktail menus across the globe.
The newly styled Campari Negroni Ready to Serve features a new, elegant design and is made using the same iconic cocktail recipe from over 100 years ago. A blend of equal parts Campari, London Dry Gin, and Sweet Vermouth – simply pour over ice and garnish with an orange slice and you have the iconic Negroni cocktail.
Available in a 375 ml bottle, the newly designed offering includes approximately four servings of the Negroni. Whether you’re on-the-go or hosting a cocktail party, dinner or aperitivo hour at home, the Campari Negroni Ready to Serve can be conveniently enjoyed, recreating your favorite cocktail bar moment for any occasion.
Envisioned by Count Negroni in 1919 – who asked his barman to add a touch of gin rather than soda to his Americano in honor of his last trip to London – the beloved cocktail was eventually named after the Count. The combination of London Dry Gin and Sweet Vermouth with Campari offers a crafted mix of juniper, sweet citrus, spice, and herbal notes paired with a wormwood and bitter root finish.
“People have been enjoying the Negroni cocktail for more than a century, and its popularity is still growing today,” said Andrea Sengara, Head of Marketing, Campari America. “With the Ready to Serve format now available, consumers can enjoy the world’s No. 1 classic cocktail anywhere, and with ease.”
Bottled at 26% ABV, the newly styled Campari Negroni Ready to Serve is available to purchase now in select retail stores and on ReserveBar and Drizly for $24.99.
Last month, Campari Group unveiled Rare Attico, an invite-only space at its Asia Pacific headquarters in Singapore.
