Beyonce is launching Sir Davis Whisky, an American whiskey, created in partnership with Moet Hennessy Louis Vuitton
Beyonce is launching SirDavis Whisky (not whiskey–yes, it’s made in America), and partnered with LVMH (Moet Hennessy Louis Vuitton) in its creation. Obviously, the future collaboration possibilities are borderline endless, but the most exciting part for whiskey (whisky) enthusiasts is Dr. Bill Lumsden’s involvement, as he led the way in its creation.
Years in the making, SirDavis Whisky came from Beyoncé Knowles-Carter who sought out Moët Hennessy to help “craft a one-of-a-kind flavor profile,” according to a press release. It also came at a time when the French drinks giant was looking to deepen its presence in American whiskey.
The whiskey itself gets its name from Davis Hogue, Knowles-Carter’s paternal great-grandfather, “ who was a farmer and a moonshiner in the American South during Prohibition,” adds the release. “He stashed whisky bottles in the empty knots of cedar trees for friends and kin to find and enjoy. For Knowles-Carter, it was this discovery that made the idea of creating a whisky brand feel predestined.”
Bernard Arnault, Chairman and Chief Executive Officer of LVMH, added, “SirDavis is not only a revelatory and exceptional American Whisky, which we are very proud of. It is also a testament of the unwavering dedication to craftsmanship, heritage and innovation shared by LVMH and Beyoncé Knowles-Carter.”
To create SirDavis, Moët Hennessy tapped Dr. Bill Lumsden, the man behind Ardbeg and Glenmorangie. He selected the mash bill, which features 51% rye and 49% malted barley, and decided to put the whiskey through a secondary maturation in Sherry barrels. He also “combined traditional whisky-making techniques to impart an elegant mouthfeel and texture reminiscent of Japanese and Scotch whiskies,” says the brand.
Beyonce also played a part in designing the bottle, which features ribbed glass that catches light and highlights the liquid. The label is simple and straightforward, a black medallion with a bronzed horse, and nothing else. It’s meant to be emblematic of strength and respect and symboliz[e[ Knowles-Carter’s Texas roots.”
The whisky is also finished, blended and bottled in her home state of Texas. It’s also Moët Hennessy’s first spirits brand developed entirely internally by Moët Hennessy in the United States and is headquartered out of Houston, Texas.
SirDavis arrives with an SRP of $89 per bottle and is available for pre-order via SirDavis.com. It will be available at retail across the U.S. as well as in select airports (LAX/JFK/SFO) and stores in London, Paris, and Tokyo in September 2024.
