Diageo has launched a sweeter blended Scotch whisky in the GTR marketplace, Johnnie Walker Black Ruby
Johnnie Walker has unveiled Johnnie Walker Black Ruby. The blended Scotch is known for its sweeter flavor and will make an appearance at Diageo’s TFWA stand in Cannes.
Black Ruby was devised by Master Blender Dr Emma Walker, who used whiskies from four distinct regions of Scotland in the blend.
“Johnnie Walker Black Ruby is inspired by the sweetest and fruitiest notes of Johnnie Walker Black Label, with honeyed richness and magnetic allure. Made for moments when the sun goes down and the vibe goes up; laughter fills the air, and the night exudes promise of being one to remember,” emphasized Walker.
Aiming towards a younger demographic of whisky drinkers, Black Ruby is matured in ex-Bourbon, first-fill red wine, Pedro Ximenez, and oloroso Sherry casks, giving the blend fruity notes of berries and a trace of vanilla on the palate.
“Johnnie Walker is a brand trusted and respected worldwide,” noted Managing Director of Diageo Global Travel Andrew Cowan. “It is travel retail’s number-one whisky brand [according to ISWR 2023 data]. We have always sought to excite and engage travelers and consumers of Scotch, old and new. We believe Johnnie Walker Black Ruby is something a little different for our curious, sophisticated and open-minded traveling consumer.
“This is a Scotch for those seeking a different aperitif, something with which to craft a unique cocktail or just set the tone as the opening drink for a night ahead. We are thrilled to be able to bring this to our travel retail portfolio; it is truly something sweet and stylish in Scotch.”
Bottled at 40% ABV, Black Ruby will be available to purchase at select global travel retailers. For more information, head over to the brand’s official website.
Last fall, Johnnie Walker teamed up with world-renowned Chef Kei Kobayashi to launch Johnnie Walker Blue Label Elusive Umami.
