Campari-owned Tequila brand Espolon has rolled out Flor de Oro, a marigold-infused reposado created to celebrate Día de Muertos (Day of the Dead)
Espolon has unveiled a reposado Tequila inspired by Día de Muertos (Day of the Dead), Flor de Oro. The new expression has been infused with natural marigold flower extract.
Flor de Oro translates to “golden flower” and references the marigolds that adorn traditional ofrendas during the annual Mexican celebration. The liquid matures in new oak barrels for two months and blends the floral and citrus aromas of marigolds with the fruit-forward, sweet notes of new American Oak. The addition of marigold extract results in a unique sipping experience.
“For me, Día de Muertos is all about family, tradition, and honoring those no longer with us. It presents an opportunity for me to reflect on memories of celebrations and traditions – rooted in food, aromas, and tequila – that my mother and grandmother taught me,” says Jesús Susunaga Acosta, Maestro Tequilero of Espolòn Tequila. “When creating Flor de Oro, I was inspired by the moment that we placed an altar at Casa San Nicolás dedicated to our late founder, Master Distiller Cirilo Oropeza. Drawing from the marigold petals and aromas of his favorite foods, we created an infused Reposado tequila that honors Cirilo and thanks him for his years of dedication to tequila-making.”
Flor de Oro bottles will each feature a new label that showcases the brand’s iconic rooster, Ramón, standing proudly by a Día de los Muertos altar that pays homage to Oropeza.
Bottled at 40% ABV, Espolon Flor de Oro will be available leading up to Día de los Muertos at retailers nationwide in limited quantities with a MSRP of $43.99 per 750mL bottle.
Espolon Día de Muertos Celebration
To celebrate Día de Muertos in New York, Espolòn Tequila has partnered with event and floral designer Raúl Àvila. Together, they will create the “Living Ofrenda,” an interactive installation at New York City’s Vanderbilt Hall in Grand Central Terminal open to the public from 8am to 8pm EST on October 29th and 30th. The Living Ofrenda will celebrate the importance of Día de los Muertos through a blend of floral artistry and cultural symbolism.
“Día de los Muertos is a holiday rich in emotion and symbolism, with the marigold playing a central role. For the Living Ofrenda, I was inspired by the significance of the marigold flower and the holiday – its bright petals guiding spirits, its fragrance evoking memories, and its presence symbolizing love and remembrance,” says Àvila. “Espolòn and I share a passion for bringing Hispanic heritage and creativity to the forefront to foster connection in bold and authentic ways. The Living Ofrenda and Flor de Oro are beautiful celebrations of Día de los Muertos and honor Mexican culture in ways that have yet to be seen before.”
Espolon Flor de Oro Cocktails
Marigold Margarita Recipe
- 2 parts Espolòn Flor de Oro Reposado Tequila
- 1-part Fresh Lime Juice
- 0.5-part Agave Nectar
Instructions:
Shake all ingredients with ice, strain into a glass with a salted rim and garnish with a marigold flower or lime wheel.
Flor de Oro Old Fashioned Recipe
- 2 parts Espolòn Flor de Oro Reposado Tequila
- 0.25 part Piloncillo/Panela Syrup (1:1)
- 2 dashes of Bittermens Orange Creams Citrate
Instructions:
Stir all ingredients with ice, strain into a glass with a large ice cube and garnish with an orange twist.
For more information, head over to the brand’s official website.
