Ketel One is officially joining the canned cocktail game with the debut of the Ketel One Botanical Vodka Spritz. Set to hit shelves across the United States on September 1, the ready-to-drink cans have no carbs, no added sugar, no artificial flavors or sweeteners, are made from 100% non-GMO grain and are only 73 calories per serving.
The Nolet-owned Dutch Vodka brand will offer Ketel One Botanical Vodka Spritz cans in three flavors: Peach & Orange Blossom, Cucumber & Mint, and Grapefruit & Rose. The cocktails comes in at smooth 3.6% ABV, making them perfect for sipping throughout the day.
Crafting the Ketel One Botanical Vodka Spritz begins in Schiedam, Holland, where each batch of Ketel One Vodka is tasted and approved by a member of the Nolet family. Then, the Vodka, along with a blend of botanical and natural fruit essences, are brought to the US and combined with sparkling water to finish.
In 2018, Ketel One launched Ketel One Botanical. Made with a unique distillation process and lower ABV, the spirit became an instant sensation with mindful consumers who made Ketel One Botanical the Number One Best-Selling New Spirit of 2018. Now, the Nolets have recreated the same fresh taste, real ingredients and signature serve of Ketel One Botanical in a deliciously convenient, portable format.
With a 329-year history of creating spirits that set the standard for consumer appetites, the Ketel One Botanical Vodka Spritz is a natural evolution for the Nolet Family. As portable formats continue to be a top choice for the at-home occasion, ready-to-drink cocktails are up 100% in off-premise sales since 2019, with new iterations loading the market with “light” and “lower in calorie” claims. The original success of Ketel One Botanical, which is made with 100% non-GMO grain, no artificial sweeteners or artificial flavors, and only 73 calories per serving, confirmed the Nolets’ intuition that consumers were seeking alternatives that would complement their mindful, balanced lifestyles. With the Ketel One Botanical Vodka Spritz, the Nolets crafted a new experience with the same heart and intentionality they brought to the development of Ketel One Botanical, marrying consumer appreciation of craft, cocktail bar-worthy drinks and carefully selected ingredients with the growing desire for convenience. The packaging was designed to mirror the Ketel One Botanical bottles’ signature beauty.
“We created Ketel One Botanical to appeal to the conscious consumer. We care as deeply about what goes into every bottle, as they care deeply about what they are eating and drinking. That sentiment rings truer than ever in a world where caring for ourselves and each other is a priority, and ease without sacrificing quality is so important,” explains Carl Nolet Jr. “Honoring our family’s legacy of ‘quality over everything’ while responding to a strong need for convenience, we are thrilled to launch our Ketel One Botanical Vodka Spritz. It’s the same fresh taste and delightful experience consumers expect from Ketel One in a new and exciting format.”
“We’re excited to introduce this convenient, craft experience that’s inspired by what we created with Ketel One Botanical, and one that always echoes our ‘quality over everything’ motto, now fit for a variety of occasions – from moments of relaxation with family, to spending a safe and socially-distanced day at the pool or park,” says Bob Nolet.
The Ketel One Botanical Vodka Spritz will be available on September 1 in Arizona, California, Nevada, Texas, Florida, New Jersey, Ohio, Washington, and Illinois, for a suggested retail price of $14.99 for a 4-pack and $3.99 for a single.
