Teneral Cellars has announced the launch of its SWARM Sip with Purpose Wine collection, inspired by Ruth Bader Ginsburg. To further honor the late Supreme Court Justice’s legacy, the California-based company will donate $10 from every 3-pack sold to the National Women’s Law Center. The limited edition RBG collection is available only via the Teneral Cellars website.
The Teneral Cellars Ruth Bader Ginsburg Wine collection features three sustainably farmed and produced wines including the Notorious Cabernet Sauvignon, Supreme Sauvignon Blanc, and Dissent Zinfandel. Teneral Cellars is also releasing a Pinot Noir, one of Ginsburg’s favorite varietals, from the Santa Lucia Highlands American Viticultural Appellation (AVA). The Pinot Noir will be produced in a limited quantity and available exclusively to members of Teneral Cellars’ wine club The SWARM.
The SWARM is a non-traditional Wine club reinvented as a uniquely digital movement for those who love wine and are passionate about creating change. Members of The SWARM receive discounts on quarterly collections, access to limited release wines, and invites to exclusive online events and panel discussions. With each SWARM Sip with Purpose release, 10% of the profits will be donated to a different organization focused on gender and diversity issues.
“Justice Ginsburg personified an unwavering commitment to womxn’s issues through justice and social change, so it was only fitting that we create a collection in her honor,” said Jill Osur, president and CEO of Teneral Cellars. “This collection was inspired, designed and created by powerful womxn, and is dedicated to all the powerful womxn who continue to strive for change. So, grab a bottle for yourself, your friends and another to keep in the house as inspiration to fight for a better future.”
To further support the mission, each bottle features distinct collectible artwork created by women designers. The Supreme Sauvignon Blanc bottle was designed by Cory Justice, the Dissent Zinfandel bottle was designed by Gigi Glazier, and the Notorious Cabernet Sauvignon bottle was designed by Uptown Studios, a marketing and design agency owned by Tina Reynolds.
