Bulleit has launched an American Single Malt whiskey featuring a 100% malted barley mash bill.
Bulleit Frontier Whiskey has added an American single malt to its permanent collection. The new whiskey finds the brand combining a mash bill most commonly used for Scotch with a yet undefined American whiskey category (though a formal definition is expected at some point in the near future).
Featuring a mash bill of 100% malted barley, Bulleit American Single Malt is aged in charred new American white oak barrels.
Diageo-owned Bulleit Frontier Whiskey has released its first American single malt, which will join the permanent range.
The American Single Malt has a mash bill of 100% malted barley and is aged in charred new American white oak barrels. It offers aromas of sweet vanilla and toasted oak on the nose, with flavors of red fruit and pair appearing on the palate. Imbibers can also expect “fruity yeast strains,” “fruit-forward” characteristics, and “pleasant notes of caramel, cocoa powder, and vanilla cupcake.”
The whiskey comes in a recycled glass bottle, part of Diageo and the brand’s sustainability efforts. Bulleit has a long history of sustainability efforts stretching back to 2017 when it opened a distillery in Shelbyville, Kentucky, with a focus on sustainable practices, including natural habitat protection, water conservation and local ingredient sourcing. In 2019, it added a $10 million visitor center with a bar free from single-use plastics.
In 2022, Bulleit met its goal of planting one million trees in partnership with forestry innovation leader, American Forests, three years ahead of schedule. Together, Bulleit and American Forests have successfully restored more than 2,000 acres of forest landscapes in several states preserving the forests’ ability to mitigate climate change, clean water, and provide home for wildlife.
“Bulleit American Single Malt brings Bulleit’s restless innovation and passion for sustainability into this exciting new category that is set to make waves in the whiskey industry for years to come,” said noted Damashek, senior vice-president of whiskies and liqueurs at Diageo. “With a 100% malted barley mash bill, and a striking green bottle created from post-consumer recycled glass, this exceptional whiskey covers a lot of new ground for the brand. I believe we’ve succeeded in crafting a distinctive American single malt that whiskey lovers across the country will savour and enjoy.”
Bottled at 45% ABV, the American Single Malt is priced at $59.99 per 750ml bottle and is available across the US.