News
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Owner of Jim Beam, Beam Suntory has just extended its portfolio with an orange-flavored variant of its much-loved classic. Jim Beam Orange is 37.5% ABV, offering notes of vanilla and char, and of course –…
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Canned cocktail brand ‘Merican Mule has launched the first and only canned cocktail variety pack on the market featuring four different spirits: Vodka, Tequila, Bourbon and Rum. The ‘Merican Mule eight-can variety pack caters to…
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On the heels of a major US debut and robust distribution expansion in Q1 2021, Casa Komos Brands Group (CKBG) has announced a partnership between Tequila Komos and Casa Orendain to launch a new environmental…
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Evan Williams Bourbon has announced a major redesign of Evan Williams 1783 Small Batch. Named after the year Evan Williams first opened his distillery on the banks of the Ohio River, the bourbon’s new packaging…
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Ciroc Ultra-Premium Vodka is celebrating the return of summer with the launch of “Ciroc Sounds of Summer,” a mobile pop-up experience inspired by their newest offering, the Ciroc Summer Citrus. To help launch the experience,…
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Bombay Sapphire, the company owned by Bacardi, is on target to become the first gin made using entirely certified sustainable botanicals after eight of its ingredients received accreditation. The UK-based distiller uses 10 botanicals in…
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Balearic Island liqueur Basbas has arrived in the United States. Beloved by Balearic Islanders since 1499, Basbas is the first premium hierbas ibicencas in North America. Basbas is a term of endearment for hierbas ibicencas,…
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Bruno Mars and Anderson Paak are showcasing the SelvaRey rum empire in a new creative content series, which highlights the launch of SelvaRey Coconut – the latest addition to the line of ultra-premium rums. Mars…
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Jefferson’s Bourbon has introduced a new advertising campaign for Jefferson’s Ocean, Aged at the Mercy of the Sea. The new creative campaign embodies the brand’s adventurous and pioneering mindset, and captures the essence of the…
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Stillhouse has officially launched its Unbreakable Summer Challenge. The sweepstakes is aimed at fostering an unbreakable spirit, and encouraging adventurers to take the brand’s spirits where glass “can’t follow” all summer long. Winners of Stillhouse’s…