News
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Ron Barceló has introduced an Organic rum, the first organic rum to come out of the Dominican Republic. Distilled from the fresh juice of sugarcane grown in fields free of fertilizer and added chemicals, it…
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Smirnoff has unveiled a new flavored vodka for the summer of 2021, Smirnoff Pink Lemonade. The new limited-edition offering is already in stores. Bottled at 30% ABV, Smirnoff Pink Lemonade is infused with pink berries…
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Martini has released three ready-to-drink offerings, including two alcohol-free aperitivo and tonic waters. The trio of new expressions mark the Italian brand’s first foray into RTDs. The new line of Martini RTDs is comprised of…
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Sipsmith has unveiled its 2021 summer offering, Strawberry Smash Gin. Last year, the London-based distillery launched a Chilli & Lime variant. Made using blended ripe Kentish strawberries from Hugh Lowe Farms (the exclusive grower of…
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Smirnoff Red, White & Berry is teaming up with Anthony Anderson to give away 2,021 of the best summers gifts with epic trips and dream experiences as part of the brand’s new summer-long “Smirnoff Summer…
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Pinnacle Vodka has introduced Pinnacle Light & Ripe. The brand’s new range offers vodka in fruit-forward flavors with fewer calories and zero sugar. Crafted with natural ingredients, Pinnacle Light & Ripe comes in two flavor…
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White Claw has launched its first global marketing campaign, “Let’s White Claw.” The brand refers to its new set of creatives as being part of a “global platform.” White Claw fans are among the most…
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Patron Tequila has announced that the 2021 edition of its Perfectionists cocktail competition will begin in a virtual format. The Bacardi-owned brand hoes to engage consumers ahead of the global final in Mexico. Beginning in…
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Casa Don Ramón has launched a cristalino tequila range, named the Tequila Don Ramón Platinium Collection. The collection removes the liquid’s color and piquancy from the spirits, resulting in a smooth taste and long finish…
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Bulleit Frontier Whiskey has announced that it is once again teaming up with American Forests as well as Cocktail Courier to create a limited-edition eco-friendly cocktail kit in celebration of Earth Month and Earth Day…