News
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Smirnoff has unveiled a new flavored vodka for the summer of 2021, Smirnoff Pink Lemonade. The new limited-edition offering is already in stores. Bottled at 30% ABV, Smirnoff Pink Lemonade is infused with pink berries…
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Martini has released three ready-to-drink offerings, including two alcohol-free aperitivo and tonic waters. The trio of new expressions mark the Italian brand’s first foray into RTDs. The new line of Martini RTDs is comprised of…
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Sipsmith has unveiled its 2021 summer offering, Strawberry Smash Gin. Last year, the London-based distillery launched a Chilli & Lime variant. Made using blended ripe Kentish strawberries from Hugh Lowe Farms (the exclusive grower of…
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Smirnoff Red, White & Berry is teaming up with Anthony Anderson to give away 2,021 of the best summers gifts with epic trips and dream experiences as part of the brand’s new summer-long “Smirnoff Summer…
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Pinnacle Vodka has introduced Pinnacle Light & Ripe. The brand’s new range offers vodka in fruit-forward flavors with fewer calories and zero sugar. Crafted with natural ingredients, Pinnacle Light & Ripe comes in two flavor…
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White Claw has launched its first global marketing campaign, “Let’s White Claw.” The brand refers to its new set of creatives as being part of a “global platform.” White Claw fans are among the most…
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Patron Tequila has announced that the 2021 edition of its Perfectionists cocktail competition will begin in a virtual format. The Bacardi-owned brand hoes to engage consumers ahead of the global final in Mexico. Beginning in…
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Casa Don Ramón has launched a cristalino tequila range, named the Tequila Don Ramón Platinium Collection. The collection removes the liquid’s color and piquancy from the spirits, resulting in a smooth taste and long finish…
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Bulleit Frontier Whiskey has announced that it is once again teaming up with American Forests as well as Cocktail Courier to create a limited-edition eco-friendly cocktail kit in celebration of Earth Month and Earth Day…
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People are more likely to say that they enjoy a particular wine if they believe that it’s expensive, a new study suggests. Named ‘Price information influences the subjective experience of wine: A framed field experiment’…