News
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The Infinite Monkey Theorem has given itself a female-focused rebrand to reflect that 80% of its team is female. The redesign was led by the Colorado-based urban winery’s president, Nicki McTague. Created by Denver-based design…
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Old Forester has launched The 117 Series, along with its first release the High Angels’ Share. The new whiskey range from the Brown-Forman-owned brand will be focused on “experimentation and innovation” and will be managed…
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The GlenAllachie Distillery has unveiled Batch 5 of its cask strength 10-year-old single malt whisky. The release follows the success of previous batches, most notably the fourth installment which last week was awarded World’s Best…
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Ron Barceló has introduced an Organic rum, the first organic rum to come out of the Dominican Republic. Distilled from the fresh juice of sugarcane grown in fields free of fertilizer and added chemicals, it…
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Smirnoff has unveiled a new flavored vodka for the summer of 2021, Smirnoff Pink Lemonade. The new limited-edition offering is already in stores. Bottled at 30% ABV, Smirnoff Pink Lemonade is infused with pink berries…
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Martini has released three ready-to-drink offerings, including two alcohol-free aperitivo and tonic waters. The trio of new expressions mark the Italian brand’s first foray into RTDs. The new line of Martini RTDs is comprised of…
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Sipsmith has unveiled its 2021 summer offering, Strawberry Smash Gin. Last year, the London-based distillery launched a Chilli & Lime variant. Made using blended ripe Kentish strawberries from Hugh Lowe Farms (the exclusive grower of…
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Smirnoff Red, White & Berry is teaming up with Anthony Anderson to give away 2,021 of the best summers gifts with epic trips and dream experiences as part of the brand’s new summer-long “Smirnoff Summer…
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Pinnacle Vodka has introduced Pinnacle Light & Ripe. The brand’s new range offers vodka in fruit-forward flavors with fewer calories and zero sugar. Crafted with natural ingredients, Pinnacle Light & Ripe comes in two flavor…
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White Claw has launched its first global marketing campaign, “Let’s White Claw.” The brand refers to its new set of creatives as being part of a “global platform.” White Claw fans are among the most…