News
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Gordon & MacPhail has unveiled the fourth commemorative Whisky in its 125th anniversary collection, a 1975 Glencraig from Glenburgie Distillery. The new offering is the final Scotch in the independent bottler’s celebratory series. Gordon &…
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Martell Cognac has launched an ad campaign starring a new cocktail, The Swift. In the ad, which was made via an exclusive partnership with men’s publisher DMARGE, the French brandy house claims their new mixed…
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Aberlour has introduced its Distillery Exclusive Collection. The new range from the Speyside distillery features two limited edition 13 Year Old single malt Scotch Whiskies, one aged in American Oak, the other matured in European…
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J.J. Corry Irish Whiskey has created “The Story,” the first Irish Whiskey made exclusively for, and launched through, an online community. The new Whiskey from the West Ireland distillery was created for the Irish Whiskey…
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Ryan Reynolds has unveiled his latest ad campaign for juice and The Croods: A New Age, titled Not a Gin Ad. The new advertisement comes ahead of the digital release of the animated feature film,…
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Ron Abuelo has launched Ron Abuelo XII Años Two Oaks in the United States. The new offering from the Panama spirits maker is currently available in select markets and will continue to roll out nationally…
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Travis Scott has officially announced his latest project as a founder and creator of CACTI Agave Spiked Seltzer, a venture with Anheuser-Busch. The new endeavor is an extension of personal brand which will bring his…
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Hennessy is the official spirit of the NBA, WNBA, NBA G League and USA Basketball and is celebrating the tip-off of the 2020- 21 NBA Season with the release of a new “lines” campaign. The…
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Moët Hennessy has established a partnership to exclusively bring WhistlePig to consumers in selected markets in Europe and Asia. As part of this partnership, the LVMH and Diageo-owned drinks company acquired a minority stake in…
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Flor de Caña has been honored with the “Sustainability Award” at the 2020 The Drinks Business Green Awards. The sustainably produced premium rum brand was given the award in recognition of its leadership within the…