Château d’Esclans has introduced The Beach by Whispering Angel, a rosé from Provence. The new wine takes a forward-thinking approach toward environmental responsibility, including lighter glass bottles, ocean-friendly promotional materials, and a partnership with the Surfrider Foundation.
The Beach by Whispering Angel Is made from a blend of Grenache, Cinsault, and Syrah.
The Beach’s lighter glass bottle, which will feature a new playful and sophisticated crest, takes less energy to produce and helps to decrease the carbon footprint of heavy shipping loads. Beyond the bottle, all branded The Beach marketing materials will be made from 100% recycled materials, including The Beach towels and umbrellas made from repurposed water bottles and in-store displays constructed from FSC certified cardboard. The Beach’s commitment to environmental responsibility will also be demonstrated through its partnership with the Surfrider Foundation, which includes a donation to support Surfrider’s mission, coast-to-coast co-hosted beach cleanups throughout the summer and a dinner series hosted at Surfrider’s Ocean Friendly Restaurants. The collaborative series of events will kick off on Wednesday, April 13th in Santa Monica, CA, and continue throughout the coming summer.
The Beach by Whispering Angel will build off the popularity of The Palm by Whispering Angel, offering the same approachable introduction to Château d’Esclans’ award-winning portfolio, but with a forward-thinking approach that speaks to the current state of the environment and the interests of consumers.
“The creation of The Beach is rooted in our desire and our necessity to protect the world we live in, while still preserving our authentic Coteaux d’aix-en-Provence wine,” says Sacha Lichine, President of Château d’Esclans and creator of Whispering Angel. He adds, “We are excited to explore different avenues through our sustainability commitments and to pave the way for rosés in this space.”
“We are honored to launch this partnership and cleanup initiative with The Beach to engage volunteers across the country to care for the public spaces we all love. As a brand with values so closely tied to the Surfrider’s work, we are excited to have The Beach join our efforts to reduce trash and plastic in our ocean and waterways through a series of co-hosted beach cleanups, which ultimately supports Surfrider’s advocacy efforts to reduce pollution at the source,” said the Surfrider Foundation’s CEO, Dr. Chad Nelsen.
The inaugural beach clean-up occurs on April 13 at 10AM hosted at Tower 27 in Santa Monica. Future cleanups will be hosted from Portland to Palm Beach, Malibu to Montauk, and coastlines in-between.
The Beach by Whispering Angel will be available for purchase starting on May 1 in all outlets nationwide where Château d’Esclans brands can are sold.
For more information, head over to Château d’Esclans’ official website.
