Global Brands Ltd has launched a new range of plant-based cream liqueurs called Lustre. The creamy liqueur category is currently growing 36% year on year, according to Nielsen, and this new range expands on the success of other offerings while delivering a fully vegan, plant-based product.
Lustre is an easy-drinking, premium liqueur that’s inclusive of vegan consumers and has a reduced environmental impact over dairy products. According to a Nestle consumer survey, 71% of consumers are looking for more sustainable options daily. The sustainable plant base used for the plant-based cream liqueur range, made from an innovative soya protein and coconut oil blend, produces three times less CO2 emissions and 95% less water per litre than dairy-based liquids.
Following extensive product development, a sensory survey by the brand revealed that 85% of consumers prefer the taste of the innovative plant-based range. Additionally, the premium packaging and inclusivity of the fully-vegan product is expected to make the product popular among groups and for in-venue bottle-to-table serves, as 46% of consumers are willing to pay more for high quality, premium products.
The Lustre range features three flavours: Pineapple, Strawberry, and Caffe Latte.
- Pineapple cream with rum has notes of pineapple and lush coconut, with the body of rum.
- Strawberry cream with tequila contains strawberry paired with classic cream, and underpinned by the earthy warmth of high-quality tequila.
- Caffe Latte cream with vodka uses subtle coffee notes, swathed in cream and paired with clean vodka to create a silky smooth and sophisticated liquid.
“Post-pandemic, we have seen consumer demand for lower ABV shots shoot up as an affordable and fun way to celebrate with friends,” said Charlie Leaver, Head of Brand. “Lustre provides an opportunity for consumers to share a little luxury with their friends in the form of a delicious creamy shot, that being plant based is truly inclusive. We’re excited for Lustre to add its sheen to nights out in the UK.”
Lustre is available through wholesalers including HB Clark, Matthew Clark, and Heineken UK, and across Star Pubs and Bars, REKOM, and other pubs and bars. Consumers can also buy the range directly from Good Time In for £16.50 inc. VAT per 70cl bottle.
