Built on the foundation of the ten-time distilled Original Vodka, the bright, tart flavor showcases real lime juice. It’s best enjoyed on its own, topped with seltzer, or as the base for a cocktail. Deep Eddy Lime now joins the portfolio as a natural fit amongst the Heaven Hill-owned brand’s expanding set of flavors.
“From the first sip, Deep Eddy Lime delivers on the crafted, fresh flavor true to the brand’s reputation,” said Reid Hafer, Group Product Director. “Deep Eddy continues to invigorate the vodka category and spirits industry with our innovative approach to simple, real flavors and passion for the Deep Eddy experience.”
From launching with Deep Eddy Sweet Tea just over a decade ago, to now a 1.5 million case brand, Deep Eddy has built an award-winning portfolio with an authentic brand experience. Core to Deep Eddy Vodka is an All-American, Austin-proud vibe, maintained to this day with the Austin-based brand headquarters, distillery in Buda, and Deep Eddy Tasting Room in Dripping Springs. In addition to Lime, the brand’s Vodka portfolio is complete with Original Vodka, Orange, Peach, Lemon, Ruby Red, Cranberry, and Sweet Tea.
Deep Eddy Lime will be supported in trade and consumer media, social media, out of home displays, and retail point-of-sale. The flavored Vodka will be available nationwide beginning March 2021 for the price of $19.99 per 750ml bottle.
If you’re looking to make a cocktail, the brand recommends an Avocado Smash:
- 2 oz. Deep Eddy Lime Vodka
- 0.5 oz. Lime Juice
- 0.25 oz. Water
- 1/4 Avocado/Pinch of Salt
- 3 Jalapeno Slices
- Salt Rim and Cilantro Leaf
Muddle jalapeños, avocado, salt, and water together in a shaker. Add Vodka and lime juice. Strain into a coupe glass rimmed with salt. Garnish with a cilantro leaf.