Hirsch Selected Whiskeys and Outside are inviting consumers to join them on a journey of discovery through their new “Chase Your Horizon” campaign. Together, the brands are offering an unforgettable glamping experience at the award-winning Under Canvas – valued at $5,000.
The whiskey brand’s founder A.H. Hirsch —a banker who left city life to pursue his dream of creating the best bourbon – is an inspiration behind Chase Your Horizon. His story has inspired many to never settle and chase their own dreams. Hirsch whiskey is a testament to pushing the craft into a whole new standard of excellence, and is meant to encourage others to chase their own horizon.
“It’s in the spirit of journey of our founder A.H. Hirsch and our latest expression The Horizon that Hirsch launches the Chase your Horizon campaign. We want to encourage modern explorers to discover their own journey and share their best horizons in a style similar to how we approach producing whiskey, with a unique and discovery mindset,” says Luis Rivas Ball, Head of American Whiskeys portfolio at Hotaling & Co.
The “Chase Your Horizon” Entry Details are as follows:
- Entries Open May 1, 2021
- All entrants must be at least 21 years old
- How to Enter: Consumers enter to win by sharing an original photo of themselves enjoying the outdoors on Instagram and tagging @HirschWhiskey with the hashtag: #ChaseYourHorizonContest, OR by uploading the original image on chaseyourhorizon.com
- Entries close at 11:59 pm ET on July 10, 2021.
Hirsch calls its partnership with Outside for this campaign a “seamless fit,” as both brands look to empower individuals to find their own way, reach that summit peak, or experience the finest whiskey available.
Hirsch’s latest expression, The Horizon combines two straight bourbons distilled in Lawrenceburg, Indiana. Modeled by the inspiration to travel and discover, each bottle features a grid on the back label with exact batch specifications. 94% of the blend is distilled from a traditional mash bill of 75% corn, 21% rye, 4% malted barley aged a minimum of 4 years. The remaining 6% is distilled from a “high rye” mash aged 6 years for added complexity.
Hirsch The Horizon was first introduced in summer 2020 to eight states and has grown to more than 20 states. This Spring, Hirsch will become available in Arizona and Washington state.