With the launch of Mijenta Maestra Selection Series No 1, maestra Tequilera Ana María Romero looks to explore terroir in Tequila
Mijenta has unveiled its Maestra Selection Series with the launch of Selection No 1. The new collection gives maestra Tequilera Ana María Romero a platform to explore the flavors and aromas of Tequila via small, innovative annual releases with the first expression set to explore agave seeds.
With a background in wine and Cognac, Romero wonders why terroir isn’t discussed in Tequila the way it is in other categories. “People have one idea [of how] to make Tequila,” says Romero, “and we want to change the different parameters and the processes that people don’t understand.”
Mijenta Maestra Selection No 1 is made from 100% agave de semilla, aka seed agave. Most agave is harvested from plant clones, or hijuelos, while working with seed agave requires an additional two years of waiting, as naturally pollinated seeds are taken to a nursery to grow before they are transplanted back into the fields.
The agave used in this latest release is grown on a single property in the highlands of Jalisco and averages eight years old before use. The blanco Tequila is described as having notes of tropical fruits, dulce de leche, cinnamon, and cardamon.
“This project has been incredibly exciting because, attempting something that had never been done before, I did not know what the result would be,” says Romero. “However, the sugar content of the agaves was so high, I knew as soon as we harvested them that we were going to have a very special Tequila.”
She adds, “the flavors and aromas leap out of the glass, and I believe the higher ABV showcases the full richness of the expression. Through the Maestra Selection series, I am excited to continue to explore a type of innovation in Tequila that remains true to the terroir and the heritage of this amazing spirit.”
“What we know is that we want it to be a first of its kind every time that we launch, pushing the boundaries of where the Tequila category has been, and always from a point of authenticity and transparency,” stated Mandelbaum, chief marketing officer for Mijenta. ”Thankfully, Ana has a chest full of ideas.”
Bottled at 50% ABV, Mijenta Maestra Selection No 1 is priced at $100. It is available in 29 different countries at select retailers. For more information, head over to the brand’s official website.
In Ferbruary, Mijenta launched a limited-edition Cristalino, which was created through experimentation with Symphony barrels.
