Morgan Motor Company has partnered with Piston Distillery to launch what is believed to be the world’s first Gin infused with ash. When British Motor Car manufacturer is constructing their cars, it’s known for using ashwood during the process.
Infused with genuine Morgan ash wood as well as a hint of apple, both companies behind the Gin, Morgan Motor Company and Piston Distillery, hail from Worcestershire, England. Founded in 2018, Piston’s Gin is made with 14 botanicals and inspired by classic engineering and an appreciation of mechanics. If you’re looking to mix up a cocktail, the brands recommend a ginger ale mixer, garnished with fresh blackberries and plenty of ice.
“Ash wood forms one of Morgan’s three core materials, alongside aluminium and leather, and as such is intrinsic to our coachbuilding identity,” said Toby Blythe, Head of Marketing at Morgan Motor Company. “When we worked with the expert distillers at Piston Gin – who are based just down the road from us, in Worcester – we were curious to find out how this material could be infused with their acclaimed gins. The result, we believe, speaks for itself. The new Morgan x Piston Gin makes the perfect gift for Christmas or any other celebration, or just a drink to enjoy yourself.”
Grace Stringer, Distillery Manager, Piston Distillery, said, “As with Morgan, quality materials and craftsmanship are at our core, so it has been wonderful to work alongside another local company whose values are at least as high as ours. It’s a great idea to pay homage to Moragn’s history by using ash as its signature botanical, and adding the apple to soften the flavour has created a wonderfully distinctive gin.”
Morgan x Piston Gin infused with ash wood is on sale now from Morgan’s online shop and priced at £45 ($60 USD), or £55 ($77 USD) presented in a gift box.
