Due to the coronavirus crisis, the sixth edition of Patron Perfectionists has been postponed until 2021. The annual cocktail competition has grown into one of the premiere events in the industry.
“Postponing the Perfectionists cocktail competition is the appropriate decision to make in order to respect the health and security measures implemented in each of the countries our Perfectionists come from,” Adrian Parker, global vice president for marketing at Patrón.
“Despite the lack of a competition, we remain a community and will continue our pledge to the on-trade to help those who have always served us at a time when they need it more than ever,” he added.
“The Patrón Perfectionists was launched with a vision to build a community of creative and passionate bartenders who could both push the boundaries of cocktail making and showcase artisanal tequila to consumers around the world,” added Matthew Sykes, senior director, global marketing for Patrón. “Today we are incredibly grateful for the number of amazing people who have become part of our Patrón familia and for their contribution and achievements in elevating the drinks experience for consumers, one drink at a time.
“Our vision and our commitment to the community remains unchanged and throughout this time we will be working to give back to bartenders and Perfectionists around the world.”
If you’re looking to become your own perfectionist, Patron Pantry was launched in collaboration with Amazon earlier this week. Using the ultra-premium Tequila brand’s new service, budding bartenders can have all the ingredients they need to make professional level cocktails delivered to their door. If we had to simplify it, we’d say it’s like the Blue Apron of cocktails creation.
Patron collaborated with a number of mixologists from across the globe–all of which have taken part in the Patron Perfectionists cocktail competition–to come up with the drink that consumers will be able to craft at home. Purchasers can choose between three cocktail recipes created by Allan Suárez from Mexico City, London’s Giulia Cuccurullo, or Vancouver denizen Jared Schmidt.
