Rémy Martin has announced Volume 2 of its new limited-edition VSOP Cognac bottle, which pays homage to the excellence of mixtape music culture in the 1980’s. Following the release of the first mixtape VSOP bottle, the new bottling revisits the vibrant tonalities of mixtape culture and the eternally stylish graphics of the 80’s.
“The Rémy Martin VSOP Mixtape Volume 2 celebrates two deeply rooted cultures, music and Cognac,” explains the brand. “Historically, both have been at the center of celebrations that bring people together and create deep connections and lasting memories. The musical style and peak performance of mixtape culture in the 80’s combined with the know-how of successful artists from that time have paved the way for the music of the future. Each Rémy Martin Cognac transmits the style and signature of a Cellar Master’s blend from one generation to the next, preserving its premium quality and taste while paving the way for future innovations. Music and Cognac both echo the heart and soul of a moment in time and the essence of what is to come.”
The Rémy Martin VSOP Mixtape Volume 2 limited-edition features a QR code which leads to unique playlists curated by a collective of DJs who drew inspiration from the sounds that came from each of their home cities. In the playlists, DJ Suss One from New York, DJ Meel from Los Angeles, and Jamal Smallz from Chicago feature music of renowned artists who played an impactful role in the evolution of hip-hop sound and mixtape culture in the 80’s.
Rémy Martin has a long history of working in the music space. Last May, the brand partnered with Usher for the “Team Up for Excellence” film. The Film is a celebration of two cultural entities that continually honor their history and savoir-faire.
“Rémy Martin has been linked to music culture for decades and we continue to celebrate this harmony with the release of a new limited-edition with a refreshed bottle design, and a giftbox inspired by 80’s mixtape culture,” said Tina Reejsinghani, Vice President at Rémy Martin Americas. “As a brand with almost 300 years of history, it is in our DNA to showcase how cultures of excellence from the past have influenced the present and this latest release embraces our classic VSOP liquid combined with a pinnacle period in music excellence.”
The Rémy Martin VSOP Mixtape Volume 2 is an invitation to rediscover a 60’s bottle with a refined and updated label. The 60’s design features a cream label emblazoned with the brand’s signature golden centaur. The new release is inspired by the stylish graphics of the 80’s and 90’s and is presented in a premium gift box.
The bottle is available for purchase for $80 on ReserveBar.
For more information, head over to Rémy Martin’s official website.
