On September 1, Italicus Rosolio di Bergamotto is celebrating the inaugural National Rosolio Day
Italicus Rosolio di Bergamotto has launched the first-ever National Rosolio Day on September 1st in honor of the brand’s 8th anniversary. Throughout the month of September, the brand will celebrate the aperitivo around the world with eight countries taking part to host week-long events featuring special cocktails created with Italicus.
Founded in 2016 by Giuseppe Gallo, Italicus Rosolio di Bergamotto was created to bring back the Rosolio category. The bottle’s design embodies the history and heritage of Italy’s distinctive regions, while telling the story of Rosolio’s traditional drinking occasion of aperitivo and its culture.
September 1st is now officially recognized as National Rosolio Day. For this recurring holiday, Italicus has partnered with LP, Lauren O’Brien–mixologist and winner of the Netflix series Drink Masters in 2023–who will present a mini-series campaign to educate consumers about the brand, aperitivo category and culture.
The eight countries that are a part of the anniversary campaign include: Italy, France, Hong Kong, Hungary, New Zealand, The United Kingdom, The United States, and Switzerland. Additionally, the bars taking part in the initiative will launch week-long activations whereby consumers can try Italicus cocktails from an exclusive menu. The list of bars can be found through the website.
Along with these bars, Italicus can also be tasted and explored in some of the world’s 50 best bars including: Connaught Bar in London, Sips in Barcelona, Freni e Frizioni in Rome, Double Chicken Please in New York, Bar Leone in Hong Kong, Maybe Sammy in Sydney, Cafe La Trova in Miami and BKK Social Club in Bangkok.
“The aperitivo is a global trend started in Italy,” comments Gallo. “Now having a trendy moment around the world, the aperitivo blends tradition and innovation in its story and is served in many cocktails at the best global bars. For this campaign, we are extremely excited to partner with LP O’Brien – one of the most creative minds in the international mixology scene – to inaugurate Rosolio Day on September 1st.”
“Being part of the anniversary and Italicus’s launch of Rosolio Day is a tremendous honor,” explains LP. “I’m incredibly grateful to be associated with a brand that demonstrates such thoughtfulness in every aspect – from crafting the liquid to designing the bottle and creating a captivating story. Giuseppe, with his extensive experience in the beverage industry, has created something truly special with Italicus.”
National Rosolio Day is dedicated to celebrating the history of the liqueur. Dating back to the Renaissance period, Rosolio was originally crafted in convents and monasteries as a medicinal tonic. Rosolio, meaning “dew of the sun,” is traditionally made from a base of alcohol, unrefined sugar, water and infused with botanicals, herbs, and fruits – with the most common flavors using spices or citrus fruits. Its preparation was a family traditional craft which was passed on from generation to generation. This liqueur was often used as a welcome drink (or “Cordiale” in Italian) at home.
Italicus Rosolio di Bergamotto is sold in 700ml bottles at 20% ABV and is available at select retailers including Curiada and Total Wine for $39.99.
