Sarah Michelle Gellar has teamed up with Apothic Wines to incite mischief this Halloween via An Evening of Intrigue. The virtual, choose your own journey-style experience guides rebel wine lovers through a mysterious adventure, narrated by Sarah Michelle Gellar. The goal is for each participant to discover their perfect Apothic wine.
“While Halloween may look a little different this year, we want Apothic fans to experience a sense of mystery and excitement—in a truly unique and intriguing way,” said Molly Davis, Vice President of Marketing at Apothic. “Apothic is known for providing all the ingredients for a perfect night – how that night plays out is now up to each participant. We’re excited to partner with Sarah Michelle Gellar because she conjures up the bold spirit of the brand, having played notoriously mysterious roles fans know and love.”
As they enter the site, consumers are invited to a secret soirée, and from there are prompted to make a series of decisions that ultimately lead them to a custom recommendation of their perfect Apothic wine – the possibilities are endless.
“I’ve always been a fan of Apothic wine. I love how smooth their blends are and drawn in by how the wines challenge convention,” said Sarah Michelle Gellar. “Creating this journey together has been so much fun—I’ve actually spooked myself at times. Like everyone else, I’ll be celebrating Halloween at home this year. Now, I feel connected to everyone who will be watching and experiencing their own Apothic adventure.”
Those interested in following the spooky path to their perfect pour just need to head over to the “An Evening of Intrigue” official website. From there, just let Sarah Michelle Gellar guide you on your to whichever of the Apothic Wines is the idea fit for you, and head over to Drizly to have the bottle delivered to your door.