Bacardi
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Bombay Sapphire, the company owned by Bacardi, is on target to become the first gin made using entirely certified sustainable botanicals after eight of its ingredients received accreditation. The UK-based distiller uses 10 botanicals in…
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Following on the launch of Bacardi Real Rum Canned Cocktails last year, Bacardi Rum is expanding its range of canned cocktails with three new flavors and its first-ever variety pack. The new flavors are Bacardi…
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Bacardi Global Travel Retail announced a major milestone in China with the opening of a luxury seasonal boutique for its whisky portfolio in Hainan. The deal is made in partnership with China Duty Free Group.…
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Bermuda-based Bacardi will host the global final of its 2020 Legacy cocktail competition in a virtual format this year. With all finalists being offered the chance to secure a US$5,000 grant the wait certainly appears…
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Bacardi has released its Mix Lab cocktail app, which aims to “reimagine the bar setting” and help bartenders “develop their reputation.” Launching initially in the United Kingdom and United States, the Grey Goose owner’s new…
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Bacardi Limited has revealed its Bacardi 2021 Cocktail Trends Report, which forecasts the shifts in cocktail consumption for the coming year. Created in combination with London-based consultancy The Future Laboratory, the report draws on insights…
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Following a worldwide call for voice and dance submissions in November, Bacardi Rum has now debuted the official music video and full song for the first-ever remake of global hit single, “Conga” ft Meek Mill,…
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Bacardi is challenging Rum fans around the world to find their rhythm and do what moves them through song, dance, and the power of “Conga” as part of its latest campaign, “Conga Feat. You.” Reimagining…
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Bacardi has unveiled the world’s first 100% biodegradable spirits bottle, and the Bermuda-based company plans to have them on shelves and behind bars by 2023. The firm will save 3,000 tons of plastic each year…
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Bacardi Spiced Rum is back to prove that Rum is more than just a summer tipple. We often associate the sugarcane-based spirit with tiny umbrellas and the tropics (and rightly so!), but it’s so much…