Diageo
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Diageo has acquired a minority stake in Japanese whisky producer Komasa Kanosuke Distillery. The British drinks giant did not unveil the sum spent on the acquisition. Based in Kagoshima, Japan, Kanosuke Distillery was founded in…
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Scottish Ballet and Diageo have announced the release of a unique cask of Royal Lochnagar whisky. Laid down in 1994, this single cask features a cask end painting from Scottish artist Norman Edgar portraying Scottish…
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Diageo has added Mezcal Unión to its Reserve range as part of its acquisition of Casa UM. The addition gives the British spirits giant an even stronger foothold in the agave spirits world–it already owns…
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Diageo has unveiled the second release in its Prima & Ultima Collection. The new series of incredibly rare single malt Scotch whiskies comprises eight bottles that have been drawn from the historic stock of Diageo’s…
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The National Football League (NFL) has announced Diageo as its first ever Official Spirits Sponsor. The multiyear sponsorship is uniquely structured and will include opportunities for on-site activation and engagement with adult fans, as well…
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Good news for fans of one of our favourite summer drinks – Diageo-owned Pimm’s has announced the launch of a new apéritif and has given its No.1 bottle a label redesign. Called ‘Pimm’s Sundowner’ the…
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Good things are happening at the recently refurbished Brora distillery in Scotland, as Diageo restarts production after 38 years and a multi-million pound investment. Back in the autumn of 2017, drinks giant Diageo pledged £35…
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Spirits giant Diageo has shared the product of their recent collaboration with glass manufacturer Encirc, a sustainable glass bottle, which is said to be the lowest carbon footprint glass bottles ever produced for a Scotch…
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Ahead of its opening this summer, Diageo has shared a series of new images of its ‘state-of-the-art’ Johnnie Walker experiential whisky department store in Edinburgh. Part of the Johnnie Walker Princes Street whisky visitor centre,…
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Smirnoff owner Diageo has announced that it will host this year’s World Class cocktail competition in a digital format. Back in December 2020, the company said that it planned to host the global final of…