Diageo
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The United States Bartenders’ Guild (USBG) World Class 2021 sponsored by Diageo is launching the first-ever entirely digital version of the US bartending competition and education platform. From March 29 through April 6, the top…
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Diageo has purchased Lone River. Founded in 2019 by Texas local Katie Beal Brown, the hard seltzer brand is inspired by the Ranch Water cocktail. Speaking of the drink, Brown said: “We started Lone River…
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Diageo has invested £550,000 ($752,000 USD) into the construction of a weir in efforts to increase biodiversity and the sustainability of fish stocks in Scotland’s river Dullan and Spey water catchment. The spirits giant collaborated…
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Diageo has threatened legal action against far right political organization The Proud Boys over its use of a logo similar to Johnnie Walker’s Striding Man symbol. The all-male, neo-fascist political organization was spotted in an…
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Madrid will host the Diageo World Class 2021 cocktail competition. The spirits giant did not hold the competition in 2020, which was set to occur in Sydney, Australia, due to the coronavirus pandemic. The Spanish…
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Diageo has unveiled its 2020 Distillers Edition collection. This year’s series from the spirits giant features six limited-edition Single Malt Scotch Whiskies from some of the world’s most iconic distilleries. The annual Distillers Edition Single…
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Bulleit Frontier Whiskey is teaming up with American Forests to plant one million trees over the next five years. The Diageo-owned Whiskey brand and the United States’ oldest national nonprofit conservation organization’s new partnership is…
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Diageo has unveiled its 2020 Special Releases Whisky Collection. Curated by Master Blender Dr. Craig Wilson, the collection includes eight cask strength single malt Scotch Whiskies drawn from some of Scotland’s most interesting distilleries. The…
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Diageo has donated $260,000 To WaterAid in an effort to help increase access to clean water in Myanmar. The spirits giant’s donation will fund a two-year, women-led project that will build water treatment facilities in…
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A plastic free Johnnie Walker bottle will hit the market early next year, says the brand’s parent company Diageo. It’s the world’s first ever 100% plastic free, paper-based spirits bottle, made entirely from sustainably sourced…