Hard Seltzer
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Truly Hard Seltzer has announced the launch of Truly Extra Hard Seltzer. The new RTD from the Boston Beer brand clocks in at 8% ABV, giving drinkers an extra kick. Truly is one of the…
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ShotGun Spiked Seltzer have released a new RTD canned cocktail, Texas Tea. The official unveiling of the Texas-based brand’s product happened March 2, Texas Independence Day, and hit retailers throughout the state shortly after. As…
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Bold Rock have launched a new Hard Lemonade Seltzer line. The Virginia-based brand will jump into the fast growing substyle of the hard seltzer category. At the start of this year, the hard lemonade seltzer…
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Funky Buddha is bringing its Premium Hard Seltzer line to nine new markets. Already available in its home state of Florida, the RTD range will now also be available in Alabama, Georgia, Maryland, North Carolina,…
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Mike’s Hard Lemonade has introduced a Seltzer. Made by the Chicago-based brand that created the category back in 1999, the new offering blends the flavor of lemonade with the soaring popularity of hard seltzers. “In…
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Pompette Hard Seltzers has announced a partnership with Kate Bock just in time for Valentine’s Day. Bock is already an advocate for the hard sparkling water brand and will officially take on her role as…
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Mezcal Ojo de Tigre has launched a line of premium hard seltzers called Original Blends. Founded in 2018 by Luis Gerardo Méndez, Sebastián Sas, Jorge Mondragón, and Cory Crespo, the company is one of the…
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Michelob Ultra Organic Seltzer has made its Super Bowl LV debut with a satirical commercial starring Don Cheadle that challenges the perception of reality, underscoring why real is better. Released in January, the new RTD…
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White Claw Hard Seltzer has announced its multi-year sponsorship of the Sundance Film Festival. The partnership of the ready-to-drink brand with the premiere film festival marks the intersection of art, culture and community. As the…
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What’s really in a canned cocktail? It’s a question we’ve all been thinking about. Some sort of base spirit, “natural flavors” and carbonation, that’s about it, right? But what kind of base spirit is used?…