Hard Seltzer

  • Michelob Ultra Launches Organic Hard Seltzer Range

    Michelob Ultra is launching a hard seltzer range. The new offering from the Anheuser-Busch-owned brand is the first-ever national USDA certified organic hard seltzer, and is set to hit shelves nationwide this month (January 2021)…

  • Bud Light Seltzer Adds Lemonade To RTD Range

    Bud Light Seltzer has announced the addition of a new product to its RTD range – Bud Light Seltzer Lemonade. The new variety pack features four new flavors, including Original Lemonade, Black Cherry Lemonade, Strawberry…

  • Truly Iced Tea Hard Seltzer Hits Shelves

    Truly Hard Seltzer has launched Truly Iced Tea Hard Seltzer. The new offering from the hard seltzer brand is a “first-of-its-kind” mix of hard seltzer, brewed tea, and fruit flavor. Now available nationwide, the Iced…

  • Gordon Ramsay Launches Hell’s Hard Seltzer Range

    Gordon Ramsay has joined in on the hard seltzer craze with the launch of his Hell’s Seltzer range. The set of ready-to-drink cans from the celebrity chef come in four “unapologetically bold” flavors: That’s Forked,…

  • Loch Lomond Launches Forrit Hard Seltzer Range

    Loch Lomond has launched its first hard seltzer range, Forrit, which means “forward” in Scots. The new RTD offerings join the independent Scotch distillery’s quickly expanding lineup.  The Loch Lomond Forrit range of hard seltzers…

  • Travis Scott Is Launching A Hard Seltzer Called “Cacti”

    First he conquered music, then sportswear, then video games, then fast food, and now Travis Scott has set his sights on the drinks world with the launch of a hard seltzer dubbed “Cacti.” The American…

  • Coors Unveils Hard Seltzer That’s Committed To Saving America’s Rivers By Giving You A Free 12-Pack

    Molson Coors has announced the official launch of Coors Seltzer. The new hard seltzer was crafted with a mission to help save America’s rivers, with every 12-pack sold restoring 500 gallons of water, including a…

  • Coca-Cola Set To Release Hard Seltzer In First Half Of 2021 Under Its Topo Chico Brand

    Coca-Cola will release a hard seltzer in the first half of 2021 under its Topo Chico brand, according to the soda company’s Chief Executive Officer of Coca-Cola Co James Quincey. Coca-Cola has not released an…