Patron

  • Patrón XO Cafe Is Back!

    For a limited time only, you’ll be able to get your hands on the famed coffee-tequila combo. When Patrón XO Cafe went off the market back in late 2021, the drink world was gutted. Bars,…

  • Patrón Turns Up The Heat With Heavenly New Prestige Tequila, El Cielo

    Patrón continues to grow its prestige portfolio with the launch of El Cielo. The heavenly new tequila follows in the footsteps of El Alto, which the brand launched late last year. Distilled four-times, Patrón El…

  • Tel Aviv’s Mor Koral Wins 2023 Patrón Perfectionists

    Mor Koral, founder of Salt & Spirit company in Tel Aviv, has been crowned global winner of the 2023 Patrón Perfectionists at the global final event that took place at Hacienda Patrón, Mexico, March 24-30.…

  • Patron Unveils Two Smoky Tequilas, Ahumado Silver and Reposado

    Patrón has launched not one, but two smoky tequilas known as Ahumado Silver and Reposado. The new offerings are made with mesquite-smoked agave for a smooth, smoky flavor. Both Patrón Ahumado Tequilas are handcrafted from…

  • Patrón Finally Taps Prestige Tequila Market With El Alto

    Patrón is entering the prestige Tequila category. We’re not exactly sure what that means, considering the brand previously launched Gran Patron Piedra (priced at $399) and Gran Patron Burdeos ($599), but from what we’ve gathered…

  • Patrón Unveils Barrel Select Añejo Only Available At Fortnum & Mason

    Patrón has released its limited-edition Barrel Select Añejo. The new tequila is available exclusively at British department store Fortnum & Mason. Patrón Barrel Select Añejo aged for 26 months in a barrel made of American…

  • Patrón Teams Up With John Geiger For Limited-Edition Cinco de Mayo Sneakers

    For Cinco de Mayo, Patrón and famed streetwear designer John Geiger have teamed up once again to launch the limited-edition Patrón x John Geiger GF-01 sneakers featuring a colorway and rare materials inspired by the…

  • Patrón Celebrates Mexican Culture With New York Residencia

    Patrón Tequila is bringing modern, Mexican luxury to New York City with Residencia Patrón, a destination celebrating Mexican culture and bold innovation. The experience brings together a representation of the Patrón time-honored, handcrafted tequila process…

  • Patrón Tequila Teams Up with Formula 1 Driver Sergio “Checo” Perez

    Patrón tequila has teamed up with beloved Mexican racing icon Sergio “Checo” Perez. The collaboration celebrates two Mexican icons coming together, “who believe in hard work, community and innovation – and whose steadfast passion, dedication…

  • Patrón Creates Pop-Up Museo De Margarita In London

    Patrón is celebrating International Margarita Day in London with a pop-up Museo De Margarita. The museum explores the history of the cocktail. The Patrón Museo de Margarita will take place on Tuesday, February 22 in…