Patrón continues to grow its prestige portfolio with the launch of El Cielo. The heavenly new tequila follows in the footsteps of El Alto, which the brand launched late last year.
Distilled four-times,...
Mor Koral, founder of Salt & Spirit company in Tel Aviv, has been crowned global winner of the 2023 Patrón Perfectionists at the global final event that took place at Hacienda Patrón,...
Patrón has launched not one, but two smoky tequilas known as Ahumado Silver and Reposado. The new offerings are made with mesquite-smoked agave for a smooth, smoky flavor.
Both Patrón Ahumado Tequilas are...
Patrón is entering the prestige Tequila category. We’re not exactly sure what that means, considering the brand previously launched Gran Patron Piedra (priced at $399) and Gran Patron Burdeos ($599), but from...
Patrón has released its limited-edition Barrel Select Añejo. The new tequila is available exclusively at British department store Fortnum & Mason.
Patrón Barrel Select Añejo aged for 26 months in a barrel made...
For Cinco de Mayo, Patrón and famed streetwear designer John Geiger have teamed up once again to launch the limited-edition Patrón x John Geiger GF-01 sneakers featuring a colorway and rare materials...
Patrón Tequila is bringing modern, Mexican luxury to New York City with Residencia Patrón, a destination celebrating Mexican culture and bold innovation. The experience brings together a representation of the Patrón time-honored,...
Patrón tequila has teamed up with beloved Mexican racing icon Sergio "Checo" Perez. The collaboration celebrates two Mexican icons coming together, “who believe in hard work, community and innovation – and whose...
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