Tequila
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Mijenta Tequila has announced the release of its most exclusive and refined expression to date, Mijenta Añejo Gran Reserva. Aged for 18 months in a series of hand-selected casks to create its unique flavor profile,…
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NBA star James Harden is the latest star to join the agave spirits world after investing in Tequila Gran Diamante. The amount of his investment was not disclosed. “James is a great match for us…
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Adam Levine and Behati Prinsloo’s tequila brand, Calirosa, has launched its first-ever limited release, Cinco Años Extra Añejo. Last July, the brand launched with two expressions, Rosa Blanco and Anejo. The Cinco Años Extra Añejo…
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Kevin Hart and 11th generation tequila producer Juan Domingo Beckmann have teamed up to launch a new tequila brand, Gran Coramino. The first offering from the duo is a Reposado Cristalino. The creation of Gran…
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Diageo North America has teamed up with astrologer Aliza Kelly to launch Astral Tequila. The new super-premium tequila is crafted with 100% Blue Weber agave and “nourished by the good energy that seeps from the…
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Don Julio is bringing back its limited-edition Primavera tequila. To do so, the Diageo-owned brand has teamed up with actor Chase Stokes in an effort “to inspire everyone to chase golden moments of their own…
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Diageo has announced it has acquired 21Seeds, a flavored tequila infused with the juice of real fruits. The brand is available in three varieties: Valencia Orange, Grapefruit Hibiscus, and Cucumber Jalapeño. 21Seeds was founded in…
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In celebration of Hollywood’s biggest night, Tequila Don Julio is partnering with the Governors Ball, the Academy of Motion Picture Arts and Sciences’ official party following the 94th Oscars ceremony on March 27, 2022, to…
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In late 2020, Chief Creative Officer Diego Osorio and Chief Executive Officer Dia Simms launched Lobos 1707 Tequila and Mezcal with partners LeBron James, Anthony Davis, Draymond Green, and Klutch Sports Group CEO and Founder…
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Patrón Tequila is bringing modern, Mexican luxury to New York City with Residencia Patrón, a destination celebrating Mexican culture and bold innovation. The experience brings together a representation of the Patrón time-honored, handcrafted tequila process…