Żubrówka has joined the pink craze with the release of its own Rosé Bison Grass Vodka. The new vodka is infused with raspberries and cranberries, sourced from the Białowieża Forest in Poland.
“When it comes to drinks and cocktails, there is growing consumer demand for new tastes and flavour profiles, backed up with products with a real story and rich heritage,” explained Rebecca Heathcote, marketing director, Roust UK. “The Żubrówka brand has a 500-year history of craftsmanship, with its taste profile steeped in the natural ingredients found in the legendary Białowieża Forest in Poland. Our latest innovation, Żubrówka Rosé, brings a more natural, berry-infused, lower-ABV drink option to consumers that perfectly fits the apéritif moment.”
Żubrówka Rosé joins the brand’s core range, which also contains Żubrówka Bison Grass vodka and Żubrówka Biała.
Roust, which also owns Russian Standard, agreed to sell nine of its Polish vodka brands, including Żubrówka, to food firm Maspex earlier this month in a deal valued at almost US$1 billion.
Bottled at 32% ABV,Żubrówka Rosé is priced at £20 ($27 USD) per 700ml. It can be found in 430 Sainsbury’s stores throughout the UK and online at Amazon.
For more information, head over to the brand’s official website.