The Kardashians star is stepping into the canned drinks market with the launch of her own vodka soda RTD.
Socialite, TV star, and entrepreneur Kylie Jenner has unveiled a canned vodka soda RTD, Sprinter. The new alcohol from the Keeping Up with the Kardashians star follows the release of Kendall Jenner’s 818 Tequila, back in 2022.
“Sprinter is my answer to the growing consumer demand for quality canned cocktails — we’re adding to a market dominated by only a few players with an incredibly delicious vodka soda in a can,” says founder Kylie Jenner. “Not only does Sprinter have a unique bold branding that captures the feeling of fun with your friends, it is also the best tasting vodka soda I’ve ever tried – and I’ve tried a lot. I can’t wait for people to taste it for themselves.”
Made with premium vodka, sparkling water, and fruit juice, Sprinter arrives in four “true-to-fruit” flavors: Black Cherry, Peach, Grapefruit and Lime. Jenner tapped Chandra Richter, a beverage development expert with over 20 years of beverage alcohol industry experience and a PhD in molecular biology, to serve as Head of Product Development and Operations at Sprinter. After over a year of taste testing, the duo found what they were looking for and Sprinter was born — a 100-calorie, 4.5% ABV canned vodka soda made with fruit juice and no added sugar.
“It’s been such a pleasure developing Sprinter with Kylie,” says Chandra Richter. “We held numerous tastings over the past year to ensure each of our four flavors are as natural and true-to-fruit as possible. Sprinter is a mouthwatering vodka soda in a can that makes every moment an occasion.”
Bold, vibrant and eye-catching on the shelf, Sprinter will be available in an 8-can variety pack for an SRP of $19.99. Sprinter launches nationwide on March 21. For more information, head over to the brand’s official website.